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Paul Rand Conversations with Students

ISBN-10: 1568987250
ISBN-13: 9781568987255
Edition: 2008
List price: $19.95 Buy it from $15.96
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Description: As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity  More...

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Book details

List price: $19.95
Copyright year: 2008
Publisher: Princeton Architectural Press
Publication date: 1/3/2008
Binding: Paperback
Pages: 96
Size: 5.50" wide x 8.00" long x 0.25" tall
Weight: 0.330
Language: English

As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.

Jessica Helfand is partner in Jessica Helfand/William Drenttel, a design consultancy. She has been collecting wheels for several years.

Foreword
Preface
Acknowledgments
Conversation One
Conversation Two
Thoughts on Paul Rand
Philip Burton
Jessica Helfand
Steff Geissbuhler
Gordon Salchow
Armin Hofmann
Bibliography

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