Design Studies Theory and Research in Graphic Design

Name: Design Studies Theory and Research in Graphic Design
Price: 5.71 USD
Availability: InStock
ISBN: 9781568985862

ISBN-10: 156898586X

ISBN-13: 9781568985862

Edition: 2006

Authors: Steven Heller, Andrea Bennett, Audrey Bennett

List price: $45.00

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Description:

In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently, the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an…

Book details

List price: $45.00
Copyright year: 2006
Publisher: Princeton Architectural Press
Publication date: 8/31/2006
Binding: Paperback
Pages: 592
Size: 6.00" wide x 9.00" long x 0.88" tall
Weight: 1.584
Language: English

Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design. He lives in New York City.