By Its Cover Modern American Book Cover Design

ISBN-10: 1568984979
ISBN-13: 9781568984971
Edition: 2005
List price: $29.95 Buy it from $11.75
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Description: We all know we're not supposed to judge books by their covers, but the truth is that we do just that nearly every time we walk into a bookstore or pull a book off a tightly packed shelf. It's really not something we should be ashamed about, either,  More...

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Book details

List price: $29.95
Copyright year: 2005
Publisher: Princeton Architectural Press
Publication date: 8/11/2005
Binding: Paperback
Pages: 176
Size: 8.50" wide x 11.50" long x 1.25" tall
Weight: 1.892
Language: English

We all know we're not supposed to judge books by their covers, but the truth is that we do just that nearly every time we walk into a bookstore or pull a book off a tightly packed shelf. It's really not something we should be ashamed about, either, for it reinforces something we sincerely believe: design matters. At its best, book cover design is an art that transcends the publisher's commercial imperatives to reflect both an author's ideas and cultural values in a vital, intelligent, and beautiful way. In this groundbreaking and lavishly illustrated history, authors Ned Drew and Paul Sternberger establish American book cover design as a tradition of sophisticated, visual excellence that has put shape to our literary landscape. By Its Cover traces the story of the American book cover from its inception as a means of utilitarian protection for the book to its current status as an elaborately produced form of communication art. It is, at once, the inter twined story of American graphic design and American literature, and features the work of such legendary figures as Rockwell Kent, E. McKnight Kauffer, Paul Rand, Alvin Lustig, Rudy de Harak, and Roy Kuhlman along with more recent and contemporary innovators including Push Pin Studios, Chermayeff & Geismar, Karen Goldberg, Chip Kidd, and John Gall.

Judging the book
A union of function and form : the evolution of the book jacket in America
Americanizing utopia : progressive design in American hands
Modernism and beyond : historical foundations for constructing the future
The bland breeding the bland : American book cover design disoriented
The pillaged, parodied, and profound : postmodernism and the book cover
Redefine and redesign : making postmodernism work

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