Grid Systems Principles of Organizing Type

ISBN-10: 1568984650
ISBN-13: 9781568984650
Edition: 2004
Authors: Kimberly Elam
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Description: Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones)  More...

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Book details

List price: $24.95
Copyright year: 2004
Publisher: Princeton Architectural Press
Publication date: 8/12/2004
Binding: Paperback
Pages: 112
Size: 7.00" wide x 8.50" long x 0.50" tall
Weight: 1.100
Language: English

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition. In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid. Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.

Kimberly Elam teaches in the Department of Industrial Design at Ohio State University & is a principle partner in her design consulting firm.

Introduction
Project Elements and Process
Constraints and Options
Proportion of Elements
Grouping
Negative Space and Grouping
Perimeter Edge and Axial Relationships
The Law of Thirds
The Circle and Composition
Horizontal Composition
Brochure for Die Neue Typographie
Cover Page and Text Page from The Isms of Art
Spread from the Catalog of Bauhaus Products
Theatre Am Hechtplatz Advertisement
SamataMason Web Site
Institute for Architecture and Urban Studies Graphic Program
Sotheby's Graphic Program
Table of Contents Spread for The New Urban Landscape
Horizontal/Vertical Composition
Zurcher Kunstler im Helmhaus Poster
Nike ACG Pro Purchase Catalog
Program for Zurich University's 150th Anniversary
Best Swiss Posters of the Year 1992
Festival d'ete (Summer Festival), Program Spread
Columbia University, Graduate School of Architecture and Planning Posters
Diagonal Composition
Kandinsky Poster
Page from Reklama Mechano
Page from The Next Call
National-Zeitung (Newspaper) Poster Series
Title Page Studies for the Freiburg Municipal Theatre
Columbia University, Graduate School of Architecture and Planning, Lecture and Exhibition Posters
Typographic Hierarchy
Case Study: Identification of the AIDS Virus
Case Study: The Beginning of Communism in Cuba
Case Study: Levi's Become Fashion
Case Study: "If the glove don't fit, you must acquit."
Acknowledgments
Image Credits
Selected Bibliography
Index

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