Screen Essays on Graphic Design, New Media, and Visual Culture

ISBN-10: 1568983107

ISBN-13: 9781568983103

Edition: 2001

List price: $19.95
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Description:

Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers. Her essays--at once pithy, polemical, and precise--appear in places as diverse as Eye, Print, ID, The New Republic, and the LA Times. The essays collected here decode the technologies, trends, themes, and personalities that define design today, especially "the new media," and provide a road map of things to come. Her first two chapbooks--Paul Rand: American Modernist and Six (+2) Essays on Design and New Media--became instant classics. This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars, "the cult of the scratchy," television, sex on the screen, and more. Designers, students, educators, visual literati, and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject.
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Book details

List price: $19.95
Copyright year: 2001
Publisher: Princeton Architectural Press
Publication date: 9/1/2001
Binding: Paperback
Pages: 208
Size: 5.00" wide x 7.75" long x 0.50" tall
Weight: 0.638
Language: English

Jessica Helfand is partner in Jessica Helfand/William Drenttel, a design consultancy. She has been collecting wheels for several years.

John Maeda is President of Rhode Island School of Design and former Associate Director of the MIT Media Lab. In 2008 Esquire magazine named Maeda one of the 75 most influential people of the twenty-first century. He is the author of The Laws of Simplicity (MIT Press, 2006) and other books.

Preface
Introduction
Myth
One, Two, Three, Faux: The Myth of Real Time
Television Did it First: Ten Myths about "New" Media
Me, the Undersigned
Virtuality
Teasing the Nerves: The Art of Technological Persuasion
Dematerialization of Screen Space
Modern Life and the Univernacular
Aesthetics
De Stijl, New Media and the Lessons of Geometry
Sensory Montage: Rethinking Fusion and Fragmentation
Minimalism/Maximalism: The New Screen Aesthetic
Media
Bigger, Better, Weirder: Age of the Behemoth
Surveillance and the Modern Spectator
Spin and the (Pseudo) Screen Event
The Dynamics of Choice and the Death of Hierarchy
Typography
The New Illiteracy
Cult of the Scratchy
Electronic Typography: The New Visual Language
The Big Reveal and the Dance of the Mouse
Film
New Media, New Narrative: The Lost Legacy of Film
On Sound, Authenticity, and Cultural Amnesia
The Remembered Image
Design
Paul Rand: The Modern Designer
Paul Rand: The Modern Professor
Epilogue: Sticks and Stones Can Break My Bones But Print Can Never Hurt Me
Index
Glossary
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