Going Public New Strategies of Presidential Leadership

ISBN-10: 1568028997
ISBN-13: 9781568028996
Edition: 4th 2005 (Revised)
List price: $62.00 Buy it from $7.88
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Book details

List price: $62.00
Edition: 4th
Copyright year: 2005
Publisher: CQ Press
Publication date: 10/18/2006
Binding: Paperback
Pages: 236
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.990
Language: English

Preface
Introduction: Going Public in Theory and Practice
Presidential Theory
Presidential Practice
Ronald Reagan Enlists Public Opinion as a Lever
President Clinton Snares Himself by Bargaining
How Washington Has Changed
Institutionalized Pluralism: The Bargaining Community
Protocoalitions
The President's Place in Institutionalized Pluralism
Bargaining Techniques
Public Opinion and Institutionalized Pluralism
Public Opinion and Bargaining Presidents
Two Early Cases of Going Public
Individualized Pluralism: The Modern Washington Community
From Institutionalized to Individualized Pluralism
Institutional Arrangements in Congress
Going Public and Individualized Pluralism
The Calculus of Those Who Deal with the President
The President's Calculus
How the Politicians Entering Washington Have Changed: Outsiders and Divided Government
Presidential Selection Reforms: Outsiders in the White House
How the Reforms Changed Presidential Nominations
Outsiders as Presidents
The Politics of Divided Government
Going Public as an Electoral Strategy
Truman Spurns Cooperation and Succeeds
Veto Rhetoric
President Bush Cooperates and Fails
Bill Clinton Becomes Trumanesque
Conclusion
The President and the Press
The Bargaining President and the Press
Emergence of the Washington Press as an Institution
Early Professionalization
Early Presidential-Press Relations
Early Competition and Collective Interests
The FDR System: Hard News, Openly Conveyed
Transition from the FDR System
Press Relations under Truman and Eisenhower
The Kennedy System: Press Relations in an Era of Direct Communication
The Kennedy Press Conference
The Local Press and the Private Interview
The Kennedy System as a Model for Presidents Who Go Public
The Modern Trajectory of Presidential-Press Relations
The Growth of Going Public
Trends in Going Public
Public Addresses
Public Appearances
Political Travel
The Incremental Growth of Going Public
Incremental Growth as a Function of Technology
Incremental Growth as a Function of Politics
Political Forces Opposing Growth in Going Public
What Technology Giveth, Technology Taketh Away
Conclusion
President Reagan and His First Three Budgets: A Classic Case of Going Public in Action
Reagan as an Outsider
Reagan's Three Budgets
Budget Politics in 1981
Budget Politics in 1982
Budget Politics in 1983
Going Public and Leadership: The Lessons of Reagan's Budgets
Dependence of Policy on Popularity
Governing as Campaigning
Opinion Leadership and Foreign Affairs
Rally Events and Presidential Approval
Rally Events and Leadership in Washington
Rally Events, Approval, and Opinion Leadership
The Truman Doctrine Speech: A Case Study
The Speech
Public Familiarity with the Speech
Effects of the Speech on Public Opinion
Anticommunism as a Basis of Truman's Opinion Leadership
Conclusion
Present and Future Prospects for Going Public
Resurgent Political Parties
Declining Effectiveness of National Addresses
Two Heroic Failures
Clinton's Health Care Reform
Bush's Social Security Reform
The Potential for Pathology
Mistaking Bad News for Bias
Pandering
Conclusion
Index

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