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Marketing Health Services

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ISBN-10: 1567936784

ISBN-13: 9781567936780

Edition: 3rd 2015

Authors: Richard Thomas

List price: $115.00
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Description:

Instructor Resources: Test bank, course lesson plans, PowerPoint slides, and a transition guide to the new edition. New! Comprehensive course lesson plans are designed to promote an active classroom. Use the lesson plans to set up a new course or adapt your current syllabus to this edition of the text. Activities have been designed to enhance critical-thinking and problem-solving skills, as well as information retention and retrieval capacity. Designed for either an online or on-ground environment. Includes 27 Case Studies! Healthcare organizations are facing significant challenges as implementation of the Affordable Care Act brings about a number of paradigm shifts in the field. In the…    
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Book details

List price: $115.00
Edition: 3rd
Copyright year: 2015
Publisher: Health Administration Press
Publication date: 9/1/2014
Binding: Hardcover
Pages: 510
Size: 7.00" wide x 10.00" long x 1.40" tall
Weight: 2.442
Language: English

Dr Patricie Mertova is currently a Research Fellow in the Department of Education, University of Oxford, England. She was previously a Research Officer at the University of Queensland, and, prior to that, a Research Fellow in the Centre for the Advancement of Learning and Teaching (CALT) and the Centre for Higher Education Quality (CHEQ), Monash University, Australia. She has recently completed her PhD focusing on the academic voice in higher education quality. She has research expertise in the areas of higher education and higher education quality. Her background is also in the areas of linguistics, translation, cross-cultural communication and foreign languages.