Healthcare Marketing: A Case Study Approach

Name: Healthcare Marketing: A Case Study Approach
Availability: InStock
ISBN: 9781567936056

ISBN-10: 1567936059

ISBN-13: 9781567936056

Edition: 2013

Authors: Leigh W. Cellucci, Carla Wiggins, Tracy J. Farnsworth

List price: $102.00

This item qualifies for FREE shipping.

30 day, 100% satisfaction guarantee!

Semester Rental: $44.69 Due date: 8/13/2024

Rental notice: supplementary materials (access codes, CDs, etc.) are not guaranteed with rental orders.

Buy new: $74.35

Marketplace

3 new & used from $41.61

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Experienced healthcare marketers know that the traditional four Ps of business marketing--product, price, placement, and promotion--don't always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps--physicians, patients, payers, public, and the presence of politics--for building a solid foundation in healthcare marketing. The book focuses on the unique needs of marketing in healthcare, applying general marketing theory and concepts where appropriate and tapping into the day-to-day experiences of working healthcare marketing professionals. The four main parts of the book are introduced by comprehensive cases…

Book details

List price: $102.00
Copyright year: 2013
Publisher: Foundation of the Amer College
Binding: Paperback
Pages: 310
Size: 7.75" wide x 9.75" long x 0.50" tall
Weight: 1.386
Language: English