Skip to content

Marketing Matters A Guide for Healthcare Executives

Best in textbook rentals since 2012!

ISBN-10: 1567932762

ISBN-13: 9781567932768

Edition: 2007

Authors: Richard Thomas, Michael Calhoun

List price: $77.00
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Marketing is more than a television ad for a new birthing center or press coverage of a health fair. Marketing is reputation management. Marketing has become increasingly important to all healthcare managers, not just marketers, and only senior management can ensure that any marketing plan faithfully reflects the organizations image and strategic thrust. This book explains what marketing is, what it can contribute to your organization, how it is done, and how it is measured. This straightforward guide will help you become a better marketer-not in the sense of developing marketing campaigns but using marketing to shape and control your organizations reputation. Topics covered include: * The…    
Customers also bought

Book details

List price: $77.00
Copyright year: 2007
Publisher: Health Administration Press
Publication date: 6/30/2007
Binding: Paperback
Pages: 168
Size: 6.00" wide x 9.00" long x 0.40" tall
Weight: 0.484
Language: English

Dr Patricie Mertova is currently a Research Fellow in the Department of Education, University of Oxford, England. She was previously a Research Officer at the University of Queensland, and, prior to that, a Research Fellow in the Centre for the Advancement of Learning and Teaching (CALT) and the Centre for Higher Education Quality (CHEQ), Monash University, Australia. She has recently completed her PhD focusing on the academic voice in higher education quality. She has research expertise in the areas of higher education and higher education quality. Her background is also in the areas of linguistics, translation, cross-cultural communication and foreign languages.