Improve Your Competitive Strategy A Guide for the Healthcare Executive

ISBN-10: 1567931774
ISBN-13: 9781567931778
Edition: 2002
List price: $17.00
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Description: Healthcare consultant Zuckerman argues that competitive strategy should be seen as primarily involving the categories of corporate versus product and market strategy, growth versus nongrowth, and organizational behavior. He explores the strategic  More...

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Book details

List price: $17.00
Copyright year: 2002
Publisher: Health Administration Press
Publication date: 4/1/2002
Binding: Hardcover
Pages: 262
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 1.012
Language: English

Healthcare consultant Zuckerman argues that competitive strategy should be seen as primarily involving the categories of corporate versus product and market strategy, growth versus nongrowth, and organizational behavior. He explores the strategic frameworks that the business world has used and applies lessons to the healthcare industry. Vertical and horizontal integration strategies are discussed, along with diversification, niching, cost leadership, and differentiation. Final chapters discuss how to integrate recent analytical techniques and new approaches into an overall strategy. Annotation copyrighted by Book News, Inc., Portland, OR.

Prefacep. vi
Acknowledgmentsp. ix
Competitive Strategy in Healthcare: Where Are We Now?p. 1
Vertical Integrationp. 27
Horizontal Integrationp. 57
Diversificationp. 81
Nichingp. 107
Cost Leadershipp. 133
Differentiationp. 157
Raising Competitive Strategy to a Higher Level: Applying Sophisticated Approaches and Analytical Techniquesp. 203
The Future of Healthcare Competitive Strategyp. 221
Ten Lessons for Healthcare Competitive Strategy in the Twenty-first Centuryp. 241
Indexp. 253
About the Authorp. 261
Table of Contents provided by Syndetics. All Rights Reserved.

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