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Non-Designer's Design Book Design and Typographic Principles for the Visual Novice

ISBN-10: 1566091594
ISBN-13: 9781566091596
Edition: 1994
Authors: Robin Williams
List price: $14.95
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Description: Robin Williams wrote this one for people who now need to design pages but have not background or formal training in design. Follow her basic principles and your work is guaranteed to look more professional. organized, unified, and interesting. Witty  More...

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Book details

List price: $14.95
Copyright year: 1994
Publisher: Peachpit Press
Publication date: 1/25/1995
Binding: Paperback
Pages: 144
Size: 7.00" wide x 11.00" long x 0.50" tall
Weight: 1.210
Language: English

Robin Williams wrote this one for people who now need to design pages but have not background or formal training in design. Follow her basic principles and your work is guaranteed to look more professional. organized, unified, and interesting. Witty and easy to read, this book is full of practical information, exercises, and quizzes that ensure you'll never look at a page in the same way again.

Is this book for you?
Mini-glossary
Design principles
The Joshua Tree Principle
The Four Basic Principles
Proximity
Alignment
Repetition
Contrast
Proximity
Summary of Proximity
The basic purpose
How to get it
What to avoid
Alignment
Summary of Alignment
The basic purpose
How to get it
What to avoid
Repetition
Summary of Repetition
The basic purpose
How to get it
What to avoid
Contrast
Summary of Contrast
The basic purpose
How to get it
What to avoid
Review
Proximity
Alignment
Repetition
Contrast
Little Quiz #1: design principles
Little Quiz #2: redesign this ad
Increase your visual awareness
Designing with type
Type (and Life)
Concord
Conflict
Contrast
Summary
Categories of type
Oldstyle
Modern
Slab serif
Sans serif
Script
Decorative
Be conscious
Little Quiz #3: categories of type
Little Quiz #4: thick/thin transitions
Little Quiz #5: serifs
Summary
Type contrasts
Size
Weight
Structure
Form
Direction
Color
Combine the contrasts
Summary
Little Quiz #6: contrast or conflict
Little Quiz #7: dos and don'ts
Extras
So, do you get it?
The process
An exercise
Okay--redesign this!
Answers to quizzes
My philosophy on tests and quizzes
Answers to quizzes
Bibliography
Magazines
Design
Desktop technology
Typography
Typefaces in this book
A list of all 103 typefaces used, shown in each style
Index

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