Fashion Public Relations

ISBN-10: 156367775X
ISBN-13: 9781563677755
Edition: 2010
List price: $95.00 Buy it from $14.19
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Description: This textbook offers a practical approach to the world of public relations and image management. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations.

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Book details

List price: $95.00
Copyright year: 2010
Publisher: Bloomsbury Academic
Publication date: 3/2/2010
Binding: Paperback
Pages: 416
Size: 7.75" wide x 9.75" long x 0.75" tall
Weight: 2.772
Language: English

This textbook offers a practical approach to the world of public relations and image management. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations.

Sar Perlman is a veteran writer and journalist whose more than 100 articles have appeared in national and regional publications such as Car and Driver , Power and Motoryacht , Art and Antiques , Wildlife Art , Millionaire , Boca Raton , Florida International , South Florida Sun-Sentinel , and others. He is a partner at Sherman & Perlman, LLC, a public relations and integrated marketing company.

Gerald J. Sherman is co-founder and partner of Sherman & Perlman, LLC, a public relations and integrated marketing company. He has served as vice president of sales and marketing for several well-known fashion apparel corporations and has been a lecturer and coordinator at sales and marketing seminars both nationally and internationally. He has held adjunct teaching positions at the Fashion Institute of Technology in New York, Lynn University in Boca Raton, Florida, Miami International University of Art and Design in Miami, Florida and at Johnson and Wales University, College of Business, North Miami, Florida, USA.

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