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Fashion Marketing Theory, Principles and Practice

ISBN-10: 1563677385
ISBN-13: 9781563677380
Edition: 2010
Authors: Marianne Bickle
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Book details

List price: $60.00
Copyright year: 2010
Publisher: Fairchild Books
Publication date: 10/1/2010
Binding: Paperback
Pages: 352
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 2.310
Language: English

Marianne Bickle, ITAA, is a professor and Interim Associate Dean of the College of Hospitality in the Department of Retail and Sport Management at the University of South Carolina. She teaches contemporary fashion trends, category management and space management, and takes students on international study tours. Her research focuses on consumer satisfaction with cross channel shopping. Her research is published in various journals including Clothing and Textiles Research Journal, College Student Journal, Journal of Consumer Education, and Family and Consumer Sciences Research Journal. Dr. Bickle is a member of International Textile and Apparel Association (ITAA), Manchester Who's Who Among Executive and Professionals, Who's Who in the West, Kappa Omicron Nu Honor Society and Sigma Xi Honor Society.

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