Retailing in the Twenty-First Century 2nd Edition

ISBN-10: 1563677059

ISBN-13: 9781563677052

Edition: 2nd 2009 (Revised)

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Book details

List price: $75.00
Edition: 2nd
Copyright year: 2009
Publisher: Fairchild Books
Publication date: 8/1/2009
Binding: Hardcover
Pages: 512
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 4.796
Language: English

Jay Diamondis Professor Emeritus at Nassau Community College.

Jay Diamond is Professor Emeritus at Nassau Community College. He served as the chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the Sate University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. He has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos. Sheri Litt chairs the Retailing Program at Florida Community College in Jacksonville.

Introduction to Retailing
Retailing from Its Early Days to the Present
Brick-and Mortar Retailing
Off-Site Retailing: E-tailing, Catalogues and Home-Shopping Networks
The Globalization of Retailing
Identification, Analysis, and Research of Consumer Groups
Multiculturism in Retailing
The Role of Ethics in the Retail Environment
Going Green
Management and Operational Controls
Human Resources Management
Loss Prevention
Logistical Merchandise Distribution
Retail Environments
Location Analysis and Selection
Designing the Facility
Buying and Merchandising
Buying Domestically and Abroad
Private Labeling and
Product Development
The Concepts and Mathematics of
Merchandise Pricing
Promotion and Customer Service
Advertising and Promotion
Visual Merchandising
Customer Service
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