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Brand/Story Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding

ISBN-10: 1563676222
ISBN-13: 9781563676222
Edition: 2009
Authors: Joseph Hancock
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Book details

List price: $55.00
Copyright year: 2009
Publisher: Fairchild Books
Publication date: 12/1/2009
Binding: Paperback
Pages: 240
Size: 5.75" wide x 9.00" long x 0.50" tall
Weight: 1.232
Language: English

Joseph Hancock is based at Drexel University, USA.

Introduction
What is Fashion Branding? The Story Begins
Thinking Critically: A History of Fashion Brands and Culture
From Modern to Postmodern and Beyond
The History of a King: Ralph Lauren
Lifestyle Merchandising
Mass Luxury Style: Dolce & Gabbana
Fantastically Sexy!!!
The Empress of Fashion: Vera Wang
From Fifth Avenue to Simply Vera In-Store Branding Concepts: Abercrombie & Fitch
From Safari Gear to Shirtless Hunks
Viral Fashion Branding: Johnny Cupcakes
Chasing Your Dreams!
A Great Idea from a New Designer: Dante Beatrix
It's All in the Graphics
Creating a Television Brand: Brini Maxwell
Now Why Didn't You Think of That?
Niche Fashion Branding: Ginch Gonch
Live Like a Kid
Treating People Right: billy blues
Hitting Below the Waist
The Future of Fashion Brands
Looking into the Crystal Ball

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