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Promotion in the Merchandising Environment 2nd Edition

ISBN-10: 156367551X
ISBN-13: 9781563675515
Edition: 2nd 2008 (Revised)
List price: $115.00 Buy it from $3.00
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Description: Promotion in the Merchandising Environment, 2nd edition is a comprehensive guide introducing promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international  More...

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Book details

List price: $115.00
Edition: 2nd
Copyright year: 2008
Publisher: Bloomsbury Academic
Publication date: 8/10/2007
Binding: Hardcover
Pages: 560
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 3.234
Language: English

Promotion in the Merchandising Environment, 2nd edition is a comprehensive guide introducing promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective.

Judith C. Everett is at Northern Arizona University.

Promotion : a global perspective
Consumer behavior
Promotion organization
Promotional aspects of fashion forecasting
Promotion planning
Promotion budgets
Social impact and ethical concerns
Advertising and the creative process
Print media
Broadcast media
Direct marketing and interactive media
Sales promotion
Public relations
Special events
Fashion shows
Visual merchandising
Personal selling

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*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

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