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Apparel Concepts and Practical Applications

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ISBN-10: 1563674815

ISBN-13: 9781563674815

Edition: 2008

Authors: Beverly Kemp-Gatterson, Barbara L. Stewart

List price: $100.00
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Technological advances and societal changes fuel the need for up-to-date information and understanding among merchandising and management executives in the retailing industry. 'Apparel Analysis' is designed to fill that need by examining the many components involved in becoming knowledgeable about apparel.
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Book details

List price: $100.00
Copyright year: 2008
Publisher: Bloomsbury Academic & Professional
Publication date: 9/30/2008
Binding: Paperback
Pages: 460
Size: 7.00" wide x 7.05" long x 1.11" tall
Weight: 1.430
Language: English

Beverly Kemp-Gatterson, University of Houston Barbara L. Stewart, University of Houston

Roots of Apparel
Historic Costume
Social and Psychological Roots of Apparel
The Creative Processes / Design
Creative Processes
Designers
Apparel Factors
Styles and Trends
Fabrics and Findings
Manufacturing Process
Industry Standards
Shoes and Handbags
Shoes and Handbags
Coordination and Marketing
Creating a Coordinated Image
Marketing Apparel Products
Making the Choice / Decision Making
Personal Choices
Organizational Decisions: Retail Choices
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