Writing for the Fashion Business

ISBN-10: 1563674394
ISBN-13: 9781563674396
Edition: 2008
List price: $105.00 Buy it from $1.15 Rent it from $15.98
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Description: Writing for Fashion introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising  More...

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Book details

List price: $105.00
Copyright year: 2008
Publisher: Bloomsbury Academic & Professional
Publication date: 3/10/2008
Binding: Paperback
Pages: 624
Size: 7.00" wide x 8.75" long x 1.50" tall
Weight: 2.332
Language: English

Writing for Fashion introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogs, direct mail, trade and consumer magazines, and the Internet.

Judith C. Everett is at Northern Arizona University.

Instruction
The Business of Effective Communication
Writing in the Fashion Environment
Information and Application
Writing Techniques and Format for Stages in the Fashion Cycle
Publicity and Public Relations
Writing for the Fashion Trade and Consumer Magazines
Writing for Advertising, Mail Order, and Catalogs
Writing for Radio
Writing for Television
Web Writer: The Internet
Off the Page: Tips for Writing and Delivering Oral Presentations

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