Writing for the Fashion Business

Name: Writing for the Fashion Business
Price: 6.75 USD
Availability: InStock
ISBN: 9781563674396

ISBN-10: 1563674394

ISBN-13: 9781563674396

Edition: 2008

Authors: Kristen K. Swanson, Judith C. Everett

List price: $120.00

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Writing for Fashion introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogs, direct mail, trade and consumer magazines, and the Internet.

Book details

List price: $120.00
Copyright year: 2008
Publisher: Bloomsbury Academic & Professional
Publication date: 3/10/2008
Binding: Paperback
Pages: 624
Size: 7.00" wide x 8.75" long x 1.50" tall
Weight: 2.376
Language: English

Judith C. Everett is at Northern Arizona University.



Instruction


The Business of Effective Communication


Writing in the Fashion Environment


Information and Application


Writing Techniques and Format for Stages in the Fashion Cycle


Publicity and Public Relations


Writing for the Fashion Trade and Consumer Magazines


Writing for Advertising, Mail Order, and Catalogs


Writing for Radio


Writing for Television


Web Writer: The Internet


Off the Page: Tips for Writing and Delivering Oral Presentations