Experiential Retailing Concepts and Strategies That Sell

ISBN-10: 1563673991
ISBN-13: 9781563673993
Edition: 2007
List price: $100.00 Buy it from $23.09
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Description: Taking an innovative and interdisciplinary approach, this book moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time.

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Book details

List price: $100.00
Copyright year: 2007
Publisher: Bloomsbury Academic & Professional
Publication date: 6/11/2007
Binding: Hardcover
Pages: 480
Size: 8.75" wide x 11.25" long x 1.00" tall
Weight: 3.212
Language: English

Taking an innovative and interdisciplinary approach, this book moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time.

Introduction
Evolution of consumption
Utilitarian and hedonic consumption
Symbolic consumption
Ritual consumption
Sensory consumption
Consumer efficiency
Entertainment retailing
Thematic retailing
Lifestyle retailing
Value retailing
Branding
Brand extension
Strategic alliance
Global experiential retailing

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