Silent Selling Best Practices and Effective Strategies in Visual Merchandising

ISBN-10: 1563673967
ISBN-13: 9781563673962
Edition: 3rd 2005 (Revised)
List price: $95.00 Buy it from $3.00
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Description: This new edition of Silent Selling captures the direction in which today's retail industry is moving and leads students beyond the basics of visual merchandising. Readers will benefit from an understanding of experts? recent discoveries and learn  More...

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Book details

List price: $95.00
Edition: 3rd
Copyright year: 2005
Publisher: Fairchild Books
Publication date: 4/4/2006
Binding: Hardcover
Pages: 416
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 2.992
Language: English

This new edition of Silent Selling captures the direction in which today's retail industry is moving and leads students beyond the basics of visual merchandising. Readers will benefit from an understanding of experts? recent discoveries and learn valuable new techniques. They are encouraged to think out of the box, while using Bell's Look-Compare- Innovate model. With these informational tools, students can learn to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace.

Judith Bell is the Group Manager of Creative Merchandising Solutions for Target. She is in her 22nd year at the corporation where she offers inspiration to presentation, product development, and merchant teams. In 2010, Bell was voted one of the top ten 'Retail Design Influencers' by colleagues nationwide and in 2006 was named a 'Retail Design Luminary' at the Dynamic Date Inc. (DDI) Portfolio event.

Preface
Preparation for Visual Creativity
Creative Thinking: Getting "Out of the Box"
It Begins with Creativity
The Creative Process in Visual Merchandising
Out-of-the-Box Thinking
O'Brien's View of Creative Problem Solving
Bell's Approach: Look, Compare, Innovate
The SCAMPER Model
Best Practices and Practical Applications
A One-of-a-Kind Creative Merchandiser
Additional Creative Resources
Five Top Innovative Thinkers
Guidelines for Implementing Ideas on the Job
Building and Sustaining a Creative Work Environment
What Is Visual Merchandising?
Visual Merchandising Supports Sales
Visual Merchandising Supports Retail Strategies
Visual Merchandising Communicates with Customers
Visual Merchandising Communicates Retail Brand Image
Stretching Brand Image
Shopping Is a Form of Communication
How Do Customers Process Visual Merchandising Messages?
Information Processing in a Visual Merchandising Strategy
Visual Merchandising Supports Selling
How Does Visual Merchandising Support Retailing Trends?
Core Design Strategies
The Visual Merchandiser Is a Design Strategist
Atmospherics as a Merchandising Strategy
Design Elements and Principles
Color as a Merchandising Strategy
Color Schemes
Color as a Communication Tool
Color in Store Decor
Color as a Fashion Merchandising Strategy
The How-to of Color Coordination
Color Systems
Balance as a Merchandising Strategy
Rhythm as a Merchandising Strategy
Proportion as a Merchandising Strategy
Texture as a Merchandising Strategy
Harmony as a Merchandising Strategy
Emphasis as a Merchandising Strategy
Practices and Strategies for the Selling Floor
Layout and Fixtures for Fashion Apparel
Creating Retail Atmosphere
Types of Retail Stores
Store Layouts
Guidelines for Universal Access
Layouts within Selling Departments
Merchandise Placement Guidelines
Clearance Merchandise
Clearance Presentation Guidelines
Store Fixtures
Capacity, Feature, and Signature Fixtures
Conventional Metal Floor Fixtures
Round Racks
Presentation Guidelines for Round Racks
Superquads
Gondolas
Bins and Cubes
Guidelines for Fashion Cubes
Conventional Floor Feature Fixtures
Presentation Guidelines for Feature Fixtures
Conventional Wall Capacity Fixtures
Garment Rods and Crossbars
Slatwall and Gridwall
Wall System Accessories
Shelving
Conventional Wall Feature Fixtures
Waterfalls
Straight Arms
Furniture Fixtures and Antiques
Tables
"Found" Objects as Fixtures
Vendor Fixtures and Shops
Custom Fixtures
Custom Fixture Guidelines
NASFM
Fixturing the Accessory Department
Accessory Presentation Guidelines
Accessory Showcase Presentation
Open-Sell Accessory Fixtures
Specialized Accessory Fixtures
Fashion Apparel Wall Setups
Walls as Retail Selling Tools
Walls as Destinations
Walls as Store Fixtures
The Visual Merchandising Tool Kit
Wall Dividers
Decorative Lighting Fixtures
Lighting Techniques for Walls
Selecting Fixtures for Wall Presentations
Selecting Merchandise for Wall Presentations
Using Balance in Wall Presentations
Signing and Graphics in Wall Presentations
Visual Merchandising Props in Wall Presentations
Guidelines for Wall Setups
Folding Techniques for Shelved Products
Wall Planograms
Creating Wall Planograms
Priority Wall Areas
Fashion Apparel and Accessory Coordination
Selecting Merchandise for Display
Coordinating by End Use
Coordinating by Fabrication
Coordinating by Style
Coordinating by Color
Advanced Color Coordinating
Color Coordinating with the Basic Color Wheels
Seasonal Color Schemes
Coordinating Patterned Pieces
Coordinating Brand Names
Coordinating by Trend
Dressing a Coordinate Display Hanger
Coordination Resources
Home Fashion Presentation
Home Fashion Stores
Store Entrances
Store Layout
Floor Feature Fixtures
Floor Capacity Fixtures
Furniture and Found Fixtures
Wall Fixtures
Merchandise Presentation
Successful Presentation Strategies for Walls
Basic Wall Planograms
Home Fashion Display Techniques
Self-Selection Displays
Editorial Spaces
Basic Display Construction for Tabletops and Display Shelves
Floral Displays
Home Fashion Resources
Home Fashion Store Brand Analysis
Communicating Retail Atmospherics
Signing
Communication through Signing
Communicating Brand Image
Communicating through Operational Signing
Communicating through Signing Media
Communicating Tone
Signing Merchandise
Signing Presentation
Handmade Signs
Sign Design
Sign Layout
Sign Copywriting
Designing Your First Sign
Signing Production
Sign Holders
Signing Resources
Lighting
Lighting Defines Store Brand Image
Lighting Technology
Lighting Functions
Lighting Systems
Combined Lighting Systems
Lighting Windows and Editorial Displays
Priority Lighting Checklist
General Guidelines for Lighting
Trend Awareness
Visual Practices for Nontraditional Venues
Grocery and Food Service Stores
Food as Fashion
A Brief Grocery History
Consumer-Driven Changes
Home Meal Replacement
Impulse Shopping
Internet Convenience Shopping
Organically Grown Foods
Genetically Modified Organism Products
Organic and Natural Food Markets
Ethnic and Exotic Foods
Future Trends
Types of Grocery and Food Service Stores
Traditional/Conventional Supermarkets
Specialty Grocers
Hypermarkets/Superstores
Warehouse Stores
Membership/Wholesale Clubs
Public Markets
Pharmacy/Food Stores
Convenience Stores
Co-ops
Store Layout and Fixtures
Gondola Fixtures
Custom-Made Fixtures
Walls
Store Furnishings
Graphics
The Visual Merchandiser's Role
Professional Development
Grocery and Food Product Presentation
Grocery Shelves and Endcaps
Cross-Merchandising Tabletop Displays
Resources
Fixture Trade Shows
Websites
Magazines, Books, and Television
Nontraditional Retailing
Specialized Marketing
Kiosks
Kiosk Fixture Design
Kiosk Types
Miniature Interactive Kiosks
Kiosk Fixture Resources
Presenting Merchandise in Kiosks
Internet Retailing (E-tailing)
Presenting Images for the Camera
Presenting Images On-Screen
Special Events
Fashion Shows
Tools and Techniques for Merchandise Display
The Magic of the Display Window
Retail Theater
Architectural Window Styles
Enclosed Windows
Open-Back Windows
Window Display in Practice
Window Merchandising Functions
Nonmerchandising Window Functions
Window Display Theory
Fantasy-to-Reality Theory
Window Display Themes
The Mechanics of Window Magic
Techniques for Positioning Mannequins in Windows
Mannequins with Trousers
Tips for Propping Windows
Techniques for Buildups in Windows
Techniques for Lighting
Techniques for Ledges and Display Cases
Housekeeping
Windows as an Art Form
Mannequins and Mannequin Alternatives
Communicating Self-Image and Fashion Image
Mannequin Evolution
Sourcing Mannequins
Internet Sourcing
Trade Publications
Trade Shows
Field Trips
Choosing and Buying Mannequins
Mannequin Trends
Designing and Manufacturing Mannequins
Matching Mannequins to Images
Mannequin Alternatives
Purchasing Mannequins
Receiving and Unpacking Mannequins
Learning Sizes of Mannequins
Selecting Garments for Mannequins
Dressing Mannequins
Maintaining Mannequins
Scheduling Changes
Positioning and Propping Mannequins
Maintaining Mannequin Image
Building a Visual Merchandising Department
Organizing Your Professional Work Environment
Becoming the "Go-To Person"
Setting Up Your Toolbox
Setting Up Your Office
Basic Office Supplies
Basic Desk References
Basic Organizer Systems
Maintaining Your Office
Building a Multimedia Resource Center
Capturing Ideas
Gathering Insights and Inspirations
Reading about the Industry
Building a Manufacturers' Library
Building a Photo Library
Building a Materials Library
Building a Travel or Market Library
Markets, Trade Shows, and Exhibitions
Planning a Productive Market Trip
Shopping the Trade Shows
Setting Up Visual Merchandising Projects
Setting Up and Managing a Visual Merchandising Budget
Tracking and Reporting Systems
Writing Purchase Orders
Creating an Executive Presentation
Career Strategies
Visual Merchandising Careers
Beginning a Career in Visual Merchandising
Twenty-One Visual Merchandising Careers
Retail Organizational Structures
Visual Merchandising Career Strategies
Career Tips
Getting Along in the Workplace
Getting Ahead in the Workplace
Working with Right-Brain and Left-Brain Personalities
Networking
Getting Your Foot in the Door
Documenting Your Professional Qualifications
Interviewing Effectively
Connecting with the Industry
Future Career Goals
Glossary
Directory of Visual Merchandising Professionals
References and Resources
Index

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*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

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