Merchandising Theory, Principles, and Practice, 2nd Edition

ISBN-10: 1563673533

ISBN-13: 9781563673535

Edition: 2nd 2005 (Revised)

Authors: Grace I. Kunz

List price: $83.00
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Description:

"This text focuses on the dynamic process of merchandising. Principles are applied to the planning, development, and presentation of the product lines in both the manufacturing and retailing sectors. Each chapter includes cases that illustrate how merchandising principles and theories are applied by actual businesses."--BOOK JACKET.
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Book details

List price: $83.00
Edition: 2nd
Copyright year: 2005
Publisher: Fairchild Books
Publication date: 2/2/2005
Binding: Hardcover
Pages: 538
Size: 7.25" wide x 9.25" long x 1.25" tall
Weight: 2.486
Language: English

Merchandising Theory
Merchandising Concepts
Merchandising Technology
Merchandising Systems
Merchandise Planning
Fundamentals of Merchandise Planning
Merchandising Perspectives on Pricing
Planning and Controlling Merchandise Budgets
Planning and Controlling Merchandise Assortments
Developing and Presenting Product Lines
Developing Product Lines
Presenting Product Lines
Global Sourcing
Customer/Vendor Relationships
Career Opportunities
Merchandising-Related Career Development
New To This Edition / CD-ROM Features
Learning activities at the end of each chapter can be used in conjunction with Sourcing Simulator (student version), a software system that evaluates sourcing, pricing, assortment and replenishment strategies for seasonal and basic products at retail, available from [TC2]
Analysis of e-commerce, mass merchandising, mass customised merchandising, and Quick Response (QR) merchandising
Updated tables, pricing calculations and additional mathematical explanations
Instructor's Guide provides chapter outlines, test questions and answers, problem sets with answers and computer applications
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