Merchandising Theory, Principles, and Practice, 2nd Edition

Name: Merchandising Theory, Principles, and Practice, 2nd Edition
Price: 5.7 USD
Availability: InStock
ISBN: 9781563673535

ISBN-10: 1563673533

ISBN-13: 9781563673535

Edition: 2nd 2005 (Revised)

Authors: Grace I. Kunz

List price: $83.00

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Description:

"This text focuses on the dynamic process of merchandising. Principles are applied to the planning, development, and presentation of the product lines in both the manufacturing and retailing sectors. Each chapter includes cases that illustrate how merchandising principles and theories are applied by actual businesses."--BOOK JACKET.

Book details

List price: $83.00
Edition: 2nd
Copyright year: 2005
Publisher: Fairchild Books
Publication date: 2/2/2005
Binding: Hardcover
Pages: 538
Size: 7.25" wide x 9.25" long x 1.25" tall
Weight: 2.486
Language: English



Merchandising Theory


Merchandising Concepts


Merchandising Technology


Merchandising Systems


Merchandise Planning


Fundamentals of Merchandise Planning


Merchandising Perspectives on Pricing


Planning and Controlling Merchandise Budgets


Planning and Controlling Merchandise Assortments


Developing and Presenting Product Lines


Developing Product Lines


Presenting Product Lines


Global Sourcing


Customer/Vendor Relationships


Career Opportunities


Merchandising-Related Career Development


New To This Edition / CD-ROM Features


Learning activities at the end of each chapter can be used in conjunction with Sourcing Simulator (student version), a software system that evaluates sourcing, pricing, assortment and replenishment strategies for seasonal and basic products at retail, available from [TC2]


Analysis of e-commerce, mass merchandising, mass customised merchandising, and Quick Response (QR) merchandising


Updated tables, pricing calculations and additional mathematical explanations


Instructor's Guide provides chapter outlines, test questions and answers, problem sets with answers and computer applications