Portfolio Presentation for Fashion Designers

ISBN-10: 1563672529
ISBN-13: 9781563672521
Edition: 2nd 2004 (Revised)
Authors: Linda Tain
List price: $101.50
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Description: In this comprehensive guide to creating a fashion portfolio, designer and educator Linda Tain shows you how to create a dynamic, professional portfolio. With more than 300 illustrations ranging from sketches by newcomers to top designers, this new  More...

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Book details

List price: $101.50
Edition: 2nd
Copyright year: 2004
Publisher: Fairchild Books
Publication date: 1/1/2003
Binding: Paperback
Pages: 400
Size: 8.25" wide x 10.50" long x 1.00" tall
Weight: 2.134
Language: English

In this comprehensive guide to creating a fashion portfolio, designer and educator Linda Tain shows you how to create a dynamic, professional portfolio. With more than 300 illustrations ranging from sketches by newcomers to top designers, this new edition offers hundreds of concrete tips. Book jacket.

Linda Tain is a professor of fashion art, design, and history of clothing and has been teaching at the Fashion Institute of Technology for over 30 years. In 1999, she received the Chancellor's Award for Excellence in Teaching. She has conducted numerous seminars on historical costume as well as design and product development and has worked in the fashion industry as an illustrator, designer, and consultant, specializing in the designer sportswear, knitwear, and intimate apparel markets.

Preface
Acknowledgments
The Portfolio: A Statement of Style
Material Selection and Technique
Portfolio Cases
Portfolio/Presentation Cases
The Design Sketch: A History of Style
1900 Turn-of-the-Century
1916 Pre-World War I
1920s The Flapper
1930s The Great Depression
1940s World War II
1950s Fitted Silhouettes
1960s Fashion Revolution
1970s Length Options
1980s Power Dressing
1990s Retro Revisited
2000 and Beyond Individuality and Eclecticism
Customer Focus
Focusing the Portfolio
Sportswear Design Categories & Markets
Trunk Shows
Geographical Factors
Learning from Retail
Design Market Overview
Couture
Designer
Young Designer
Bridge/Better
Contemporary
Junior
Upper Moderate/Lower Bridge
Moderate
Budget
Private Label
Mass Market
Exercise: Customer Images
Customer Profile: Executive Professional--Couture/Designer
Customer Profile: Avant-Garde--Young Designer
Customer Profile: Young Professional--Bridge
Customer Profile: Working Woman--Moderate
Customer Profile: Student--Junior--Contemporary
Customer Profile: Student--Moderate
Sample Customer Profile Form
Organization and Contents
Traditional Fashion Portfolio
What to Include
Focus and Unity
Highlighting Special Skills
Size
Variety
Flow
Dramatic Start/Finish Sequence
Dramatic Start/Middle/Finish Sequence
Knock-Their-Socks-Off Sequence
Contents
Intro Page
Leave-Behind Piece
Mood/Theme/Concept
Fabric/Color
Figure/Design Spreads
Flats/Specs
Fold-Out Presentations
Miscellaneous Presentations
Salon Book
Mailer
Design Journal
Special Presentations
Photographic Fashion Portfolio
Press/Print Portfolio
Specialty Portfolio
Portfolio Evaluation
Helpful Hints for Selecting Illustrations
Exercise: Leave-Behind Pieces
Evaluation Form
Blank Portfolio Evaluation Form
The Design Journal
Selecting and Using Your Design Journal
Style and Size
Thumbnail Sketches
Using a Fashion Croquis
Visuals
Technique and Presentation
Customizing a Presentation
Exercise: Customer Vision Croquis Book
Exercise: Polished Design Journal
Presentation Formats
Getting Started
Format Specifics
Orientation
Page Relationship
Flat Formats
Figure Composition
Figure Formats
Single-Figure Formats
Double-Figure Formats
Triple- or Multiple-Figure Formats
Exercise: Double- or Multiple-Figure Compositions
Cropped-Figure Formats
Mood/Theme Formats
Fabric/Color Formats
Fold-Out Formats
Customized Presentations
Helpful Hints
Flats and Specs
Flat Sketching Techniques
Recommended Supplies
Improving Line Quality
Practicing Curves
Creating Flats
Developing Flats from a Croquis
Developing Flats from the Silhouettes
Intimate Apparel Silhouette
Drawing a Knit Flat
Developing Flats from a Library
Freehand Flat Sketching
Presentation or Illustrative Flats
Production Flats
Helpful Hints for Illustrations
Measuring Specifications
General Method
Measuring for Tops
Measuring for Skirts
Measurements for Pants/Shorts
Measurements for Dresses
Presentation Boards
Types of Boards
Concept Boards
Product Development
Forecast and Fiber Services
Planning the Presentation
Purpose
Focus
Quantity
Art Supplies
Visual Elements
Photos/Photocopies
Fabrics/Trims
Sketches
Layout
Techniques and Technologies
Labeling
Computer Design
Color Copier
Handwork
Creating Dimension
Velcro
Reproducing the Board
"Five Easy Pieces"--Single-Board Presentation
"Art Inspires Design"--Double-Board Presentation
Men's Wear Presentation
The Men's Wear Portfolio
Color Sense/Palette
Presentation Boards
Flats
Children's Wear Presentation
Defining Age and Gender
Infants
Toddlers
Children
Girls
Pre-Teens/Tweens
Juniors
Trends and Inspiration
Historical Inspiration
Ethnic Inspiration
Children's Literature
Character Licensing
Fabric and Trim
Exercise: Character Licensing in a Specialty Area
Specialty Areas
Infants' Wear
Toddlers/Boys and Girls
Sportswear
Dresses
Sleepwear and Lingerie
Outerwear
The Children's Wear Portfolio
Size and Orientation
Contents and Organization
Portfolio Formats and Presentation Boards
Flats
Traditional Fabrications
Theme Orientation
Sportswear Coordination
Stylizing the Sketch
Fashion Accessories Presentations
Category Specifics
Exercise: Designing Accessories to Coordinate with Apparel
Presentation Boards
Specialized Presentations
The Computer as a Design Tool
Developing Concepts/Storing Information
Raster/Pixel Paint Programs
Color Manipulation
Vector/Object-Oriented Programs
Presentation Drawings
Applications and Equipment
A Glossary of Computer Components
Suggested Readings
The Digital Portfolio: Creating a Virtual Resume
What Is a Digital Portfolio?
Getting Started
What Are Graphics Programs?
Vector-Based Software
Raster-Based Software
What Are Peripherals?
The Web
Suggested References
The Job Market: Basic Organization of Manufacturing Firms
Company Organization
Management
Merchandising
Fabric Research and Resourcing
Production
Sales
Job Descriptions in the Fashion Design Industry
Vice President of Merchandising/Design
Associate Merchandiser
Assistant Merchandiser
Design Director/Head Designer
Designer
Associate Designer
Assistant Designer
Colorist
Technical Designer/Spec-Tech
CAD Operator/Designer
Exercise: The Markdown Assignment
Sample Form
Markdown Log Sheet
Resume and Cover Letter
Resume Preparation
Paper
Fonts and Layout
Resume Styles
Chronological Resumes
Functional Resumes
General Information to Include in Your Resume
Finessing Your Resume
Table 15.1 Action Verbs
Helpful Hints for Resume
Resume Strategies
The Cover Letter
Sample Cover Letter
Organizing Your Job Hunt, Mastering the Interview
Getting Started
Get Organized
Informational Interviewing
Job Search Work Log
Sample Exploratory Meeting Letter
Preparing for a Job Interview
Arranging Interviews
Preliminary Research
Sample Advertised Job Response Letter
The Interview
What to Wear
Helpful Hints for Grooming
Exercise: Dress for Success
Time Management
Presenting Yourself
Presenting Your Portfolio
General Tips
After the Interview
Salary Negotiation
Sample Thank-You Note
The Three Phases of Negotiation
Analysis
Planning
Discussion
Helpful Hints for Negotiating
Freelance Designing
Beth Clancy
Kien Chu
Dearrick Knupp
Renaldo Barnette
Helpful Hints for Freelancing
Sample Invoice Letter
The First Job: Building Your Career
On-the-Job Survival
Employer/Employee Relationships
Making It Work
Glossary of Frequently Used Apparel Manufacturing Terms
Apparel Terms
Manufacturing Terms
Textile Terms
Fashion Information Resources
Fashion Forecast Services
Color Services
American Fiber Councils and Libraries
Fabric/Color Shows
Costume Collections
Resource Directories
Trade Publications
Fashion Magazines
Web sites
Art Supplies for Fashion Designers
Art Supplies for Presentation Boards
Art Supply Sources

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