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| Preface | |
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| Acknowledgments | |
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| The Portfolio: A Statement of Style | |
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| Material Selection and Technique | |
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| Portfolio Cases | |
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| Portfolio/Presentation Cases | |
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| The Design Sketch: A History of Style | |
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| 1900 Turn-of-the-Century | |
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| 1916 Pre-World War I | |
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| 1920s The Flapper | |
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| 1930s The Great Depression | |
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| 1940s World War II | |
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| 1950s Fitted Silhouettes | |
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| 1960s Fashion Revolution | |
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| 1970s Length Options | |
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| 1980s Power Dressing | |
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| 1990s Retro Revisited | |
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| 2000 and Beyond Individuality and Eclecticism | |
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| Customer Focus | |
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| Focusing the Portfolio | |
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| Sportswear Design Categories & Markets | |
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| Trunk Shows | |
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| Geographical Factors | |
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| Learning from Retail | |
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| Design Market Overview | |
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| Couture | |
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| Designer | |
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| Young Designer | |
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| Bridge/Better | |
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| Contemporary | |
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| Junior | |
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| Upper Moderate/Lower Bridge | |
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| Moderate | |
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| Budget | |
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| Private Label | |
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| Mass Market | |
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| Exercise: Customer Images | |
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| Customer Profile: Executive Professional--Couture/Designer | |
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| Customer Profile: Avant-Garde--Young Designer | |
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| Customer Profile: Young Professional--Bridge | |
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| Customer Profile: Working Woman--Moderate | |
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| Customer Profile: Student--Junior--Contemporary | |
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| Customer Profile: Student--Moderate | |
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| Sample Customer Profile Form | |
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| Organization and Contents | |
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| Traditional Fashion Portfolio | |
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| What to Include | |
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| Focus and Unity | |
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| Highlighting Special Skills | |
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| Size | |
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| Variety | |
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| Flow | |
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| Dramatic Start/Finish Sequence | |
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| Dramatic Start/Middle/Finish Sequence | |
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| Knock-Their-Socks-Off Sequence | |
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| Contents | |
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| Intro Page | |
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| Leave-Behind Piece | |
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| Mood/Theme/Concept | |
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| Fabric/Color | |
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| Figure/Design Spreads | |
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| Flats/Specs | |
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| Fold-Out Presentations | |
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| Miscellaneous Presentations | |
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| Salon Book | |
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| Mailer | |
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| Design Journal | |
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| Special Presentations | |
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| Photographic Fashion Portfolio | |
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| Press/Print Portfolio | |
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| Specialty Portfolio | |
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| Portfolio Evaluation | |
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| Helpful Hints for Selecting Illustrations | |
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| Exercise: Leave-Behind Pieces | |
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| Evaluation Form | |
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| Blank Portfolio Evaluation Form | |
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| The Design Journal | |
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| Selecting and Using Your Design Journal | |
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| Style and Size | |
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| Thumbnail Sketches | |
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| Using a Fashion Croquis | |
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| Visuals | |
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| Technique and Presentation | |
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| Customizing a Presentation | |
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| Exercise: Customer Vision Croquis Book | |
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| Exercise: Polished Design Journal | |
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| Presentation Formats | |
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| Getting Started | |
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| Format Specifics | |
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| Orientation | |
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| Page Relationship | |
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| Flat Formats | |
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| Figure Composition | |
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| Figure Formats | |
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| Single-Figure Formats | |
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| Double-Figure Formats | |
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| Triple- or Multiple-Figure Formats | |
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| Exercise: Double- or Multiple-Figure Compositions | |
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| Cropped-Figure Formats | |
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| Mood/Theme Formats | |
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| Fabric/Color Formats | |
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| Fold-Out Formats | |
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| Customized Presentations | |
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| Helpful Hints | |
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| Flats and Specs | |
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| Flat Sketching Techniques | |
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| Recommended Supplies | |
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| Improving Line Quality | |
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| Practicing Curves | |
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| Creating Flats | |
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| Developing Flats from a Croquis | |
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| Developing Flats from the Silhouettes | |
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| Intimate Apparel Silhouette | |
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| Drawing a Knit Flat | |
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| Developing Flats from a Library | |
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| Freehand Flat Sketching | |
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| Presentation or Illustrative Flats | |
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| Production Flats | |
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| Helpful Hints for Illustrations | |
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| Measuring Specifications | |
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| General Method | |
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| Measuring for Tops | |
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| Measuring for Skirts | |
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| Measurements for Pants/Shorts | |
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| Measurements for Dresses | |
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| Presentation Boards | |
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| Types of Boards | |
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| Concept Boards | |
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| Product Development | |
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| Forecast and Fiber Services | |
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| Planning the Presentation | |
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| Purpose | |
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| Focus | |
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| Quantity | |
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| Art Supplies | |
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| Visual Elements | |
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| Photos/Photocopies | |
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| Fabrics/Trims | |
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| Sketches | |
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| Layout | |
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| Techniques and Technologies | |
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| Labeling | |
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| Computer Design | |
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| Color Copier | |
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| Handwork | |
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| Creating Dimension | |
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| Velcro | |
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| Reproducing the Board | |
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| "Five Easy Pieces"--Single-Board Presentation | |
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| "Art Inspires Design"--Double-Board Presentation | |
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| Men's Wear Presentation | |
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| The Men's Wear Portfolio | |
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| Color Sense/Palette | |
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| Presentation Boards | |
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| Flats | |
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| Children's Wear Presentation | |
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| Defining Age and Gender | |
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| Infants | |
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| Toddlers | |
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| Children | |
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| Girls | |
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| Pre-Teens/Tweens | |
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| Juniors | |
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| Trends and Inspiration | |
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| Historical Inspiration | |
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| Ethnic Inspiration | |
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| Children's Literature | |
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| Character Licensing | |
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| Fabric and Trim | |
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| Exercise: Character Licensing in a Specialty Area | |
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| Specialty Areas | |
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| Infants' Wear | |
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| Toddlers/Boys and Girls | |
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| Sportswear | |
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| Dresses | |
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| Sleepwear and Lingerie | |
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| Outerwear | |
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| The Children's Wear Portfolio | |
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| Size and Orientation | |
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| Contents and Organization | |
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| Portfolio Formats and Presentation Boards | |
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| Flats | |
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| Traditional Fabrications | |
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| Theme Orientation | |
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| Sportswear Coordination | |
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| Stylizing the Sketch | |
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| Fashion Accessories Presentations | |
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| Category Specifics | |
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| Exercise: Designing Accessories to Coordinate with Apparel | |
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| Presentation Boards | |
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| Specialized Presentations | |
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| The Computer as a Design Tool | |
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| Developing Concepts/Storing Information | |
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| Raster/Pixel Paint Programs | |
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| Color Manipulation | |
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| Vector/Object-Oriented Programs | |
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| Presentation Drawings | |
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| Applications and Equipment | |
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| A Glossary of Computer Components | |
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| Suggested Readings | |
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| The Digital Portfolio: Creating a Virtual Resume | |
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| What Is a Digital Portfolio? | |
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| Getting Started | |
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| What Are Graphics Programs? | |
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| Vector-Based Software | |
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| Raster-Based Software | |
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| What Are Peripherals? | |
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| The Web | |
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| Suggested References | |
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| The Job Market: Basic Organization of Manufacturing Firms | |
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| Company Organization | |
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| Management | |
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| Merchandising | |
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| Fabric Research and Resourcing | |
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| Production | |
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| Sales | |
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| Job Descriptions in the Fashion Design Industry | |
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| Vice President of Merchandising/Design | |
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| Associate Merchandiser | |
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| Assistant Merchandiser | |
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| Design Director/Head Designer | |
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| Designer | |
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| Associate Designer | |
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| Assistant Designer | |
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| Colorist | |
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| Technical Designer/Spec-Tech | |
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| CAD Operator/Designer | |
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| Exercise: The Markdown Assignment | |
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| Sample Form | |
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| Markdown Log Sheet | |
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| Resume and Cover Letter | |
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| Resume Preparation | |
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| Paper | |
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| Fonts and Layout | |
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| Resume Styles | |
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| Chronological Resumes | |
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| Functional Resumes | |
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| General Information to Include in Your Resume | |
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| Finessing Your Resume | |
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| Table 15.1 Action Verbs | |
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| Helpful Hints for Resume | |
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| Resume Strategies | |
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| The Cover Letter | |
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| Sample Cover Letter | |
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| Organizing Your Job Hunt, Mastering the Interview | |
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| Getting Started | |
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| Get Organized | |
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| Informational Interviewing | |
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| Job Search Work Log | |
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| Sample Exploratory Meeting Letter | |
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| Preparing for a Job Interview | |
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| Arranging Interviews | |
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| Preliminary Research | |
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| Sample Advertised Job Response Letter | |
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| The Interview | |
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| What to Wear | |
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| Helpful Hints for Grooming | |
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| Exercise: Dress for Success | |
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| Time Management | |
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| Presenting Yourself | |
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| Presenting Your Portfolio | |
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| General Tips | |
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| After the Interview | |
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| Salary Negotiation | |
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| Sample Thank-You Note | |
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| The Three Phases of Negotiation | |
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| Analysis | |
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| Planning | |
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| Discussion | |
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| Helpful Hints for Negotiating | |
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| Freelance Designing | |
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| Beth Clancy | |
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| Kien Chu | |
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| Dearrick Knupp | |
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| Renaldo Barnette | |
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| Helpful Hints for Freelancing | |
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| Sample Invoice Letter | |
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| The First Job: Building Your Career | |
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| On-the-Job Survival | |
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| Employer/Employee Relationships | |
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| Making It Work | |
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| Glossary of Frequently Used Apparel Manufacturing Terms | |
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| Apparel Terms | |
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| Manufacturing Terms | |
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| Textile Terms | |
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| Fashion Information Resources | |
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| Fashion Forecast Services | |
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| Color Services | |
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| American Fiber Councils and Libraries | |
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| Fabric/Color Shows | |
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| Costume Collections | |
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| Resource Directories | |
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| Trade Publications | |
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| Fashion Magazines | |
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| Web sites | |
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| Art Supplies for Fashion Designers | |
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| Art Supplies for Presentation Boards | |
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| Art Supply Sources | |