Creative Fashion Presentations 2nd Edition

Name: Creative Fashion Presentations 2nd Edition
Availability: InStock
ISBN: 9781563672507

ISBN-10: 1563672502

ISBN-13: 9781563672507

Edition: 2nd 2005 (Revised)

Authors: Polly Guerin

List price: $79.95

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Book details

List price: $79.95
Edition: 2nd
Copyright year: 2005
Publisher: Bloomsbury Academic & Professional
Publication date: 8/13/2004
Binding: Paperback
Pages: 496
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 1.892



A Visual Marketing Tool


The Fashion Forecasting Process


Colour Forecasting


Creative Visual Boards


Romancing Leather and Fur


Creative Presentations at the Fibre, Fabric, and Manufacturing Level


The Retail Challenge


The Fashion Show Circuit: New York/London/Paris/Milan


The French Connection


International Trade Shows


Fashion Show Production


Cosmetics and Fragrance Industry


Men's Wear


Toy Industry


Internet New to this Edition


Coverage of the home furnishings and toy industries


Analysis of e-commerce, from designing a Web page to driving traffic to that site


Four-page colour insert


Profiles on industry executives and professionals in each area


End-of-chapter readings from trade and consumer publications


Appendices listing forecasting services, trade associations and industry organisations Text Features


Instructor's Guide includes a sample coures calendar, projects and additional readings for each chapter, and a midterm and final project