Portfolio Presentation for Fashion Designers

ISBN-10: 1563670941

ISBN-13: 9781563670947

Edition: 1998

Authors: Linda Tain

List price: $38.95
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Book details

List price: $38.95
Copyright year: 1998
Publisher: Fairchild Books
Binding: Paperback
Pages: 265
Size: 8.50" wide x 11.00" long
Language: English

Linda Tain is a professor of fashion art, design, and history of clothing and has been teaching at the Fashion Institute of Technology for over 30 years. In 1999, she received the Chancellor's Award for Excellence in Teaching. She has conducted numerous seminars on historical costume as well as design and product development and has worked in the fashion industry as an illustrator, designer, and consultant, specializing in the designer sportswear, knitwear, and intimate apparel markets.

Prefacep. xi
Acknowledgmentsp. xv
The Portfolio: A Statement of Stylep. 2
Material Selection and Techniquep. 4
Portfolio Casesp. 6
Portfolio/Presentation Casesp. 7
The Design Sketch: A History of Stylep. 10
1900 Turn-of-the-Centuryp. 14
1916 Pre-World War Ip. 16
1920s The Flapperp. 18
1930s The Great Depressionp. 20
1940s World War IIp. 22
1950s Fitted Silhouettesp. 24
1960s Fashion Revolutionp. 26
1970s Length Optionsp. 28
1980s Power Dressingp. 30
1990s Retro Revisitedp. 32
2000 and Beyond Individuality and Eclecticismp. 34
Customer Focusp. 38
Focusing the Portfoliop. 40
Sportswear Design Categories & Marketsp. 41
Trunk Showsp. 42
Geographical Factorsp. 42
Learning from Retailp. 43
Design Market Overviewp. 44
Couturep. 44
Designerp. 44
Young Designerp. 45
Bridge/Betterp. 45
Contemporaryp. 45
Juniorp. 45
Upper Moderate/Lower Bridgep. 46
Moderatep. 46
Budgetp. 46
Private Labelp. 46
Mass Marketp. 47
Exercise: Customer Imagesp. 48
Customer Profile: Executive Professional--Couture/Designerp. 49
Customer Profile: Avant-Garde--Young Designerp. 50
Customer Profile: Young Professional--Bridgep. 51
Customer Profile: Working Woman--Moderatep. 52
Customer Profile: Student--Junior--Contemporaryp. 53
Customer Profile: Student--Moderatep. 54
Sample Customer Profile Formp. 55
Organization and Contentsp. 56
Traditional Fashion Portfoliop. 58
What to Includep. 59
Focus and Unityp. 60
Highlighting Special Skillsp. 61
Sizep. 62
Varietyp. 63
Flowp. 63
Dramatic Start/Finish Sequencep. 63
Dramatic Start/Middle/Finish Sequencep. 63
Knock-Their-Socks-Off Sequencep. 64
Contentsp. 65
Intro Pagep. 65
Leave-Behind Piecep. 66
Mood/Theme/Conceptp. 69
Fabric/Colorp. 70
Figure/Design Spreadsp. 72
Flats/Specsp. 74
Fold-Out Presentationsp. 77
Miscellaneous Presentationsp. 78
Salon Bookp. 78
Mailerp. 79
Design Journalp. 80
Special Presentationsp. 80
Photographic Fashion Portfoliop. 80
Press/Print Portfoliop. 83
Specialty Portfoliop. 84
Portfolio Evaluationp. 85
Helpful Hints for Selecting Illustrationsp. 85
Exercise: Leave-Behind Piecesp. 86
Evaluation Formp. 88
Blank Portfolio Evaluation Formp. 89
The Design Journalp. 90
Selecting and Using Your Design Journalp. 92
Style and Sizep. 92
Thumbnail Sketchesp. 93
Using a Fashion Croquisp. 94
Visualsp. 98
Technique and Presentationp. 99
Customizing a Presentationp. 104
Exercise: Customer Vision Croquis Bookp. 104
Exercise: Polished Design Journalp. 106
Presentation Formatsp. 112
Getting Startedp. 114
Format Specificsp. 116
Orientationp. 117
Page Relationshipp. 118
Flat Formatsp. 118
Figure Compositionp. 119
Figure Formatsp. 122
Single-Figure Formatsp. 123
Double-Figure Formatsp. 124
Triple- or Multiple-Figure Formatsp. 127
Exercise: Double- or Multiple-Figure Compositionsp. 129
Cropped-Figure Formatsp. 132
Mood/Theme Formatsp. 133
Fabric/Color Formatsp. 134
Fold-Out Formatsp. 135
Customized Presentationsp. 135
Helpful Hintsp. 139
Flats and Specsp. 140
Flat Sketching Techniquesp. 145
Recommended Suppliesp. 145
Improving Line Qualityp. 145
Practicing Curvesp. 146
Creating Flatsp. 147
Developing Flats from a Croquisp. 148
Developing Flats from the Silhouettesp. 153
Intimate Apparel Silhouettep. 155
Drawing a Knit Flatp. 157
Developing Flats from a Libraryp. 158
Freehand Flat Sketchingp. 164
Presentation or Illustrative Flatsp. 166
Production Flatsp. 167
Helpful Hints for Illustrationsp. 168
Measuring Specificationsp. 171
General Methodp. 172
Measuring for Topsp. 173
Measuring for Skirtsp. 177
Measurements for Pants/Shortsp. 179
Measurements for Dressesp. 183
Presentation Boardsp. 184
Types of Boardsp. 187
Concept Boardsp. 187
Product Developmentp. 188
Forecast and Fiber Servicesp. 189
Planning the Presentationp. 190
Purposep. 190
Focusp. 190
Quantityp. 191
Art Suppliesp. 192
Visual Elementsp. 194
Photos/Photocopiesp. 194
Fabrics/Trimsp. 194
Sketchesp. 195
Layoutp. 197
Techniques and Technologiesp. 197
Labelingp. 198
Computer Designp. 198
Color Copierp. 198
Handworkp. 198
Creating Dimensionp. 198
Velcrop. 199
Reproducing the Boardp. 199
"Five Easy Pieces"--Single-Board Presentationp. 199
"Art Inspires Design"--Double-Board Presentationp. 205
Men's Wear Presentationp. 210
The Men's Wear Portfoliop. 216
Color Sense/Palettep. 217
Presentation Boardsp. 219
Flatsp. 220
Children's Wear Presentationp. 226
Defining Age and Genderp. 229
Infantsp. 230
Toddlersp. 230
Childrenp. 230
Girlsp. 230
Pre-Teens/Tweensp. 231
Juniorsp. 231
Trends and Inspirationp. 231
Historical Inspirationp. 232
Ethnic Inspirationp. 233
Children's Literaturep. 233
Character Licensingp. 233
Fabric and Trimp. 233
Exercise: Character Licensing in a Specialty Areap. 236
Specialty Areasp. 236
Infants' Wearp. 236
Toddlers/Boys and Girlsp. 237
Sportswearp. 237
Dressesp. 237
Sleepwear and Lingeriep. 237
Outerwearp. 237
The Children's Wear Portfoliop. 238
Size and Orientationp. 238
Contents and Organizationp. 238
Portfolio Formats and Presentation Boardsp. 238
Flatsp. 239
Traditional Fabricationsp. 242
Theme Orientationp. 244
Sportswear Coordinationp. 244
Stylizing the Sketchp. 245
Fashion Accessories Presentationsp. 246
Category Specificsp. 251
Exercise: Designing Accessories to Coordinate with Apparelp. 254
Presentation Boardsp. 254
Specialized Presentationsp. 258
The Computer as a Design Toolp. 260
Developing Concepts/Storing Informationp. 263
Raster/Pixel Paint Programsp. 266
Color Manipulationp. 269
Vector/Object-Oriented Programsp. 270
Presentation Drawingsp. 272
Applications and Equipmentp. 273
A Glossary of Computer Componentsp. 276
Suggested Readingsp. 277
The Digital Portfolio: Creating a Virtual Resumep. 278
What Is a Digital Portfolio?p. 280
Getting Startedp. 282
What Are Graphics Programs?p. 284
Vector-Based Softwarep. 285
Raster-Based Softwarep. 286
What Are Peripherals?p. 288
The Webp. 290
Suggested Referencesp. 291
The Job Market: Basic Organization of Manufacturing Firmsp. 292
Company Organizationp. 294
Managementp. 294
Merchandisingp. 295
Fabric Research and Resourcingp. 295
Productionp. 296
Salesp. 296
Job Descriptions in the Fashion Design Industryp. 297
Vice President of Merchandising/Designp. 298
Associate Merchandiserp. 298
Assistant Merchandiserp. 298
Design Director/Head Designerp. 298
Designerp. 298
Associate Designerp. 299
Assistant Designerp. 299
Coloristp. 299
Technical Designer/Spec-Techp. 299
CAD Operator/Designerp. 300
Exercise: The Markdown Assignmentp. 300
Sample Formp. 302
Markdown Log Sheetp. 303
Resume and Cover Letterp. 304
Resume Preparationp. 306
Paperp. 307
Fonts and Layoutp. 307
Resume Stylesp. 308
Chronological Resumesp. 308
Functional Resumesp. 310
General Information to Include in Your Resumep. 312
Finessing Your Resumep. 313
Table 15.1 Action Verbsp. 314
Helpful Hints for Resumep. 315
Resume Strategiesp. 315
The Cover Letterp. 316
Sample Cover Letterp. 317
Organizing Your Job Hunt, Mastering the Interviewp. 320
Getting Startedp. 322
Get Organizedp. 322
Informational Interviewingp. 322
Job Search Work Logp. 323
Sample Exploratory Meeting Letterp. 324
Preparing for a Job Interviewp. 325
Arranging Interviewsp. 326
Preliminary Researchp. 326
Sample Advertised Job Response Letterp. 327
The Interviewp. 329
What to Wearp. 329
Helpful Hints for Groomingp. 329
Exercise: Dress for Successp. 330
Time Managementp. 331
Presenting Yourselfp. 332
Presenting Your Portfoliop. 332
General Tipsp. 333
After the Interviewp. 334
Salary Negotiationp. 334
Sample Thank-You Notep. 335
The Three Phases of Negotiationp. 336
Analysisp. 336
Planningp. 336
Discussionp. 336
Helpful Hints for Negotiatingp. 337
Freelance Designingp. 338
Beth Clancyp. 340
Kien Chup. 345
Dearrick Knuppp. 350
Renaldo Barnettep. 356
Helpful Hints for Freelancingp. 362
Sample Invoice Letterp. 363
The First Job: Building Your Careerp. 364
On-the-Job Survivalp. 366
Employer/Employee Relationshipsp. 368
Making It Workp. 370
Glossary of Frequently Used Apparel Manufacturing Termsp. 371
Apparel Termsp. 371
Manufacturing Termsp. 372
Textile Termsp. 373
Fashion Information Resourcesp. 375
Fashion Forecast Servicesp. 375
Color Servicesp. 375
American Fiber Councils and Librariesp. 376
Fabric/Color Showsp. 376
Costume Collectionsp. 376
Resource Directoriesp. 376
Trade Publicationsp. 376
Fashion Magazinesp. 376
Web sitesp. 377
Art Supplies for Fashion Designersp. 378
Art Supplies for Presentation Boardsp. 380
Art Supply Sourcesp. 382
Table of Contents provided by Ingram. All Rights Reserved.
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