Preface | p. xi |
Acknowledgments | p. xv |
The Portfolio: A Statement of Style | p. 2 |
Material Selection and Technique | p. 4 |
Portfolio Cases | p. 6 |
Portfolio/Presentation Cases | p. 7 |
The Design Sketch: A History of Style | p. 10 |
1900 Turn-of-the-Century | p. 14 |
1916 Pre-World War I | p. 16 |
1920s The Flapper | p. 18 |
1930s The Great Depression | p. 20 |
1940s World War II | p. 22 |
1950s Fitted Silhouettes | p. 24 |
1960s Fashion Revolution | p. 26 |
1970s Length Options | p. 28 |
1980s Power Dressing | p. 30 |
1990s Retro Revisited | p. 32 |
2000 and Beyond Individuality and Eclecticism | p. 34 |
Customer Focus | p. 38 |
Focusing the Portfolio | p. 40 |
Sportswear Design Categories & Markets | p. 41 |
Trunk Shows | p. 42 |
Geographical Factors | p. 42 |
Learning from Retail | p. 43 |
Design Market Overview | p. 44 |
Couture | p. 44 |
Designer | p. 44 |
Young Designer | p. 45 |
Bridge/Better | p. 45 |
Contemporary | p. 45 |
Junior | p. 45 |
Upper Moderate/Lower Bridge | p. 46 |
Moderate | p. 46 |
Budget | p. 46 |
Private Label | p. 46 |
Mass Market | p. 47 |
Exercise: Customer Images | p. 48 |
Customer Profile: Executive Professional--Couture/Designer | p. 49 |
Customer Profile: Avant-Garde--Young Designer | p. 50 |
Customer Profile: Young Professional--Bridge | p. 51 |
Customer Profile: Working Woman--Moderate | p. 52 |
Customer Profile: Student--Junior--Contemporary | p. 53 |
Customer Profile: Student--Moderate | p. 54 |
Sample Customer Profile Form | p. 55 |
Organization and Contents | p. 56 |
Traditional Fashion Portfolio | p. 58 |
What to Include | p. 59 |
Focus and Unity | p. 60 |
Highlighting Special Skills | p. 61 |
Size | p. 62 |
Variety | p. 63 |
Flow | p. 63 |
Dramatic Start/Finish Sequence | p. 63 |
Dramatic Start/Middle/Finish Sequence | p. 63 |
Knock-Their-Socks-Off Sequence | p. 64 |
Contents | p. 65 |
Intro Page | p. 65 |
Leave-Behind Piece | p. 66 |
Mood/Theme/Concept | p. 69 |
Fabric/Color | p. 70 |
Figure/Design Spreads | p. 72 |
Flats/Specs | p. 74 |
Fold-Out Presentations | p. 77 |
Miscellaneous Presentations | p. 78 |
Salon Book | p. 78 |
Mailer | p. 79 |
Design Journal | p. 80 |
Special Presentations | p. 80 |
Photographic Fashion Portfolio | p. 80 |
Press/Print Portfolio | p. 83 |
Specialty Portfolio | p. 84 |
Portfolio Evaluation | p. 85 |
Helpful Hints for Selecting Illustrations | p. 85 |
Exercise: Leave-Behind Pieces | p. 86 |
Evaluation Form | p. 88 |
Blank Portfolio Evaluation Form | p. 89 |
The Design Journal | p. 90 |
Selecting and Using Your Design Journal | p. 92 |
Style and Size | p. 92 |
Thumbnail Sketches | p. 93 |
Using a Fashion Croquis | p. 94 |
Visuals | p. 98 |
Technique and Presentation | p. 99 |
Customizing a Presentation | p. 104 |
Exercise: Customer Vision Croquis Book | p. 104 |
Exercise: Polished Design Journal | p. 106 |
Presentation Formats | p. 112 |
Getting Started | p. 114 |
Format Specifics | p. 116 |
Orientation | p. 117 |
Page Relationship | p. 118 |
Flat Formats | p. 118 |
Figure Composition | p. 119 |
Figure Formats | p. 122 |
Single-Figure Formats | p. 123 |
Double-Figure Formats | p. 124 |
Triple- or Multiple-Figure Formats | p. 127 |
Exercise: Double- or Multiple-Figure Compositions | p. 129 |
Cropped-Figure Formats | p. 132 |
Mood/Theme Formats | p. 133 |
Fabric/Color Formats | p. 134 |
Fold-Out Formats | p. 135 |
Customized Presentations | p. 135 |
Helpful Hints | p. 139 |
Flats and Specs | p. 140 |
Flat Sketching Techniques | p. 145 |
Recommended Supplies | p. 145 |
Improving Line Quality | p. 145 |
Practicing Curves | p. 146 |
Creating Flats | p. 147 |
Developing Flats from a Croquis | p. 148 |
Developing Flats from the Silhouettes | p. 153 |
Intimate Apparel Silhouette | p. 155 |
Drawing a Knit Flat | p. 157 |
Developing Flats from a Library | p. 158 |
Freehand Flat Sketching | p. 164 |
Presentation or Illustrative Flats | p. 166 |
Production Flats | p. 167 |
Helpful Hints for Illustrations | p. 168 |
Measuring Specifications | p. 171 |
General Method | p. 172 |
Measuring for Tops | p. 173 |
Measuring for Skirts | p. 177 |
Measurements for Pants/Shorts | p. 179 |
Measurements for Dresses | p. 183 |
Presentation Boards | p. 184 |
Types of Boards | p. 187 |
Concept Boards | p. 187 |
Product Development | p. 188 |
Forecast and Fiber Services | p. 189 |
Planning the Presentation | p. 190 |
Purpose | p. 190 |
Focus | p. 190 |
Quantity | p. 191 |
Art Supplies | p. 192 |
Visual Elements | p. 194 |
Photos/Photocopies | p. 194 |
Fabrics/Trims | p. 194 |
Sketches | p. 195 |
Layout | p. 197 |
Techniques and Technologies | p. 197 |
Labeling | p. 198 |
Computer Design | p. 198 |
Color Copier | p. 198 |
Handwork | p. 198 |
Creating Dimension | p. 198 |
Velcro | p. 199 |
Reproducing the Board | p. 199 |
"Five Easy Pieces"--Single-Board Presentation | p. 199 |
"Art Inspires Design"--Double-Board Presentation | p. 205 |
Men's Wear Presentation | p. 210 |
The Men's Wear Portfolio | p. 216 |
Color Sense/Palette | p. 217 |
Presentation Boards | p. 219 |
Flats | p. 220 |
Children's Wear Presentation | p. 226 |
Defining Age and Gender | p. 229 |
Infants | p. 230 |
Toddlers | p. 230 |
Children | p. 230 |
Girls | p. 230 |
Pre-Teens/Tweens | p. 231 |
Juniors | p. 231 |
Trends and Inspiration | p. 231 |
Historical Inspiration | p. 232 |
Ethnic Inspiration | p. 233 |
Children's Literature | p. 233 |
Character Licensing | p. 233 |
Fabric and Trim | p. 233 |
Exercise: Character Licensing in a Specialty Area | p. 236 |
Specialty Areas | p. 236 |
Infants' Wear | p. 236 |
Toddlers/Boys and Girls | p. 237 |
Sportswear | p. 237 |
Dresses | p. 237 |
Sleepwear and Lingerie | p. 237 |
Outerwear | p. 237 |
The Children's Wear Portfolio | p. 238 |
Size and Orientation | p. 238 |
Contents and Organization | p. 238 |
Portfolio Formats and Presentation Boards | p. 238 |
Flats | p. 239 |
Traditional Fabrications | p. 242 |
Theme Orientation | p. 244 |
Sportswear Coordination | p. 244 |
Stylizing the Sketch | p. 245 |
Fashion Accessories Presentations | p. 246 |
Category Specifics | p. 251 |
Exercise: Designing Accessories to Coordinate with Apparel | p. 254 |
Presentation Boards | p. 254 |
Specialized Presentations | p. 258 |
The Computer as a Design Tool | p. 260 |
Developing Concepts/Storing Information | p. 263 |
Raster/Pixel Paint Programs | p. 266 |
Color Manipulation | p. 269 |
Vector/Object-Oriented Programs | p. 270 |
Presentation Drawings | p. 272 |
Applications and Equipment | p. 273 |
A Glossary of Computer Components | p. 276 |
Suggested Readings | p. 277 |
The Digital Portfolio: Creating a Virtual Resume | p. 278 |
What Is a Digital Portfolio? | p. 280 |
Getting Started | p. 282 |
What Are Graphics Programs? | p. 284 |
Vector-Based Software | p. 285 |
Raster-Based Software | p. 286 |
What Are Peripherals? | p. 288 |
The Web | p. 290 |
Suggested References | p. 291 |
The Job Market: Basic Organization of Manufacturing Firms | p. 292 |
Company Organization | p. 294 |
Management | p. 294 |
Merchandising | p. 295 |
Fabric Research and Resourcing | p. 295 |
Production | p. 296 |
Sales | p. 296 |
Job Descriptions in the Fashion Design Industry | p. 297 |
Vice President of Merchandising/Design | p. 298 |
Associate Merchandiser | p. 298 |
Assistant Merchandiser | p. 298 |
Design Director/Head Designer | p. 298 |
Designer | p. 298 |
Associate Designer | p. 299 |
Assistant Designer | p. 299 |
Colorist | p. 299 |
Technical Designer/Spec-Tech | p. 299 |
CAD Operator/Designer | p. 300 |
Exercise: The Markdown Assignment | p. 300 |
Sample Form | p. 302 |
Markdown Log Sheet | p. 303 |
Resume and Cover Letter | p. 304 |
Resume Preparation | p. 306 |
Paper | p. 307 |
Fonts and Layout | p. 307 |
Resume Styles | p. 308 |
Chronological Resumes | p. 308 |
Functional Resumes | p. 310 |
General Information to Include in Your Resume | p. 312 |
Finessing Your Resume | p. 313 |
Table 15.1 Action Verbs | p. 314 |
Helpful Hints for Resume | p. 315 |
Resume Strategies | p. 315 |
The Cover Letter | p. 316 |
Sample Cover Letter | p. 317 |
Organizing Your Job Hunt, Mastering the Interview | p. 320 |
Getting Started | p. 322 |
Get Organized | p. 322 |
Informational Interviewing | p. 322 |
Job Search Work Log | p. 323 |
Sample Exploratory Meeting Letter | p. 324 |
Preparing for a Job Interview | p. 325 |
Arranging Interviews | p. 326 |
Preliminary Research | p. 326 |
Sample Advertised Job Response Letter | p. 327 |
The Interview | p. 329 |
What to Wear | p. 329 |
Helpful Hints for Grooming | p. 329 |
Exercise: Dress for Success | p. 330 |
Time Management | p. 331 |
Presenting Yourself | p. 332 |
Presenting Your Portfolio | p. 332 |
General Tips | p. 333 |
After the Interview | p. 334 |
Salary Negotiation | p. 334 |
Sample Thank-You Note | p. 335 |
The Three Phases of Negotiation | p. 336 |
Analysis | p. 336 |
Planning | p. 336 |
Discussion | p. 336 |
Helpful Hints for Negotiating | p. 337 |
Freelance Designing | p. 338 |
Beth Clancy | p. 340 |
Kien Chu | p. 345 |
Dearrick Knupp | p. 350 |
Renaldo Barnette | p. 356 |
Helpful Hints for Freelancing | p. 362 |
Sample Invoice Letter | p. 363 |
The First Job: Building Your Career | p. 364 |
On-the-Job Survival | p. 366 |
Employer/Employee Relationships | p. 368 |
Making It Work | p. 370 |
Glossary of Frequently Used Apparel Manufacturing Terms | p. 371 |
Apparel Terms | p. 371 |
Manufacturing Terms | p. 372 |
Textile Terms | p. 373 |
Fashion Information Resources | p. 375 |
Fashion Forecast Services | p. 375 |
Color Services | p. 375 |
American Fiber Councils and Libraries | p. 376 |
Fabric/Color Shows | p. 376 |
Costume Collections | p. 376 |
Resource Directories | p. 376 |
Trade Publications | p. 376 |
Fashion Magazines | p. 376 |
Web sites | p. 377 |
Art Supplies for Fashion Designers | p. 378 |
Art Supplies for Presentation Boards | p. 380 |
Art Supply Sources | p. 382 |
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