Telemarketing Applications and Opportunities

Name: Telemarketing Applications and Opportunities
Availability: OutOfStock
ISBN: 9781560523079

ISBN-10: 1560523077

ISBN-13: 9781560523079

Edition: 1995

Authors: Lloyd Finch, Vivyan Finch, Philip Gerould, Ralph Mapson

List price: $13.95

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In business, every phone call is an opportunity not only for telemarketing, but for improved customer service.

Book details

List price: $13.95
Copyright year: 1995
Publisher: Crisp Publications, Incorporated
Publication date: 12/21/1994
Binding: Book, Other
Pages: 110
Size: 8.00" wide x 10.00" long x 0.50" tall
Weight: 0.638
Language: English

Telemarketing Basics
The Telemarketing Image
Telemarketing: Business-to-Consumer
The Telemarketer-Customer Relationship
Regulations and Controls Telemarketing Is Different
A Ten-Step Telemarketing
Program Planning Telemarketing
The Telemarketing Application: Learning by Example
The Importance of the Telemarketing Application
Telemarketing Success
Identify Telemarketing Opportunities
Making Appointments
Offering Add Ons and Upgrades
Using After Service/Sale Telemarketing
Conducting Surveys
Collecting Overdue Accounts
Reactivating Inactive Accounts
Building Mailing Lists
Managing Business Reply Cards
Telemarketing in Action
Case Study: A Company Does It Well
Scripting: A Telemarketing Essential
Scripting Your Message
Adapting Telemarketing to Your Organization
Bibliography
Table of Contents provided by Publisher. All Rights Reserved.