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Savvy Flight Instructor Secrets of the Successful CFI

ISBN-10: 1560272961
ISBN-13: 9781560272960
Edition: N/A
List price: $19.95
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Description: As a newly certified flight instructor (CFI), a pilot can be faced with a difficult prospect -- how to make a living and keep flying to build up piloting hours. This book offers timely and humorous help for flight instructors to market their flight  More...

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Book details

List price: $19.95
Publisher: Aviation Supplies & Academics, Incorporated
Publication date: 5/1/1997
Binding: Paperback
Pages: 213
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.144
Language: English

As a newly certified flight instructor (CFI), a pilot can be faced with a difficult prospect -- how to make a living and keep flying to build up piloting hours. This book offers timely and humorous help for flight instructors to market their flight school, meet all those people who really want to fly, and keep them flying. Also emphasised is a broader understanding of the business of the flight school, including how flight schools can revamp marketing and student-recruiting strategies.

Foreword
Preface
Acknowledgements
A Very Special Club
More Than Just Passing Through
Positive Rate of Climb: Getting Your Career Off the Ground
The CFI's Role in Recruiting New Students
Recruiting Students Will Help You Land a CFI Job
Recruiting Students Will Make You Busy--Sooner
The Right Flight Students Will Advance Your Career
With More Students You Can Be Selective
Types of Instructing Positions
Contract Ab Initio Programs
University Flight Programs and Large Private Flight Schools
FBOs and Smaller Private Flight Schools
Choosing the Right Flight School to Work For
On Your Own: Independent Flight Instructors
Where do New Students Come From?
Types of Flight Students
Aspiring Professional Pilots
Business Fliers
Pleasure Pilots
Where and How to Meet Prospective Flight Students
Networking Activities
Work the Aviation Events
Volunteer for Community Service and Charities
Your Role As Teacher
Offer Learn-to-Fly Seminars
Teach Aviation Ground Schools
Community College Courses
Meet Prospects at Work
Wear Your Profession On Your Sleeve
Promotional Paperwork: Tools of the Trade
Business Cards
Brochures and Other Promotional Materials
Go Public
Solicit Media Coverage
Make Yourself Available for Speaking Engagements
Start or Support Local Aviation Clubs
Advertise
Newspaper Classifieds
Gift Certificates and Learn-to-Fly Packages
Organization Newsletters and Bulletin Boards
Telephone Book Ads
Direct Mail
Broadcast Media
Putting It All Together
Converting Prospects into Flight Students
How Do You Know When You've Met a Serious Prospect?
Can They Afford to Take Lessons?
How Strong is Their Desire to Fly?
Are They Ready to Start?
Addressing Your Prospects' Concerns--and Their Families'
How Much Does It Cost To Fly?
Am I Too Old to Become a Pilot?
But I Wear Glasses...
Is it Safe?
Family Fears
Keeping Them Hot When They're Not Ready to Start
Set Up a Filing System
Keeping In Touch By Mail
Holiday Cards
Magazine Articles
Postcards and Greeting Cards
Newsletters
Getting Attention With Your Mail
Personal Contact
Take Prospects Flying
Sharing the Adventure: That All-Important Introductory Lesson
Anatomy of a "Typical" Intro Flight
Your Prospects Want To Be Pilots, Not Students!
Objectives of the Introductory Flight
Adventure--"It Was Fun!"
I'm Already Well On My Way to Becoming a Pilot!
I Flew the Plane (Here's Proof!)
This Is a Great Place to Learn to Fly
Planes are Cool, and I Want to Fly Them!
Make the Introductory Flight a Success
Let's Fly!
One School Redefines the Intro Flight
Schedule the Next Lesson Before Your Prospect Departs
A Professional and an Expert
Professionalism and Recruiting
An Expert in the Eyes of a Student
Look Like a Professional
Act Like a Professional
The Words of a Professional
Earning the Respect of Your Students
Take the Judgments and Concerns of Your Students Seriously
Don't Be Intimidated by Students Who "Know More Than You"
Tricks of the Trade
Encourage Independent Action While Maintaining Control
Develop Judgment Along with Flying Skills
The Role of the Big Picture
Options: the Key to Defining Risks
The Difference Between Regulations and Responsibility
Instruct Beyond the Minimums: Have Fun Imparting Your Knowledge
Trust 'em But Watch 'em
The Art of Diagnosis
Get Help When You Need It
Symptoms of a Problem Student
When You've Just Got to Give Up On Them
Keeping Your Students Flying
Cockpit Manner: Treat Your Students Like Fellow Professionals
Proactive Instructing
Tell Students Where They Are, How They're Doing, and What's Happening Next... Every Lesson!
Put the Decisions in the Hands of Your Students
Teach Your Students to Fly Like Professional Pilots
Every Lesson Must be a Good Experience
Build a Support Network
Students Burn Out, Too!
Follow Up Personally When a Lesson is Canceled or Left Unscheduled
Reward Students for Finding Your Errors
Priming Your Students to Pass the Test
This Will Be On the Practical Test
FAA Knowledge Exams
Preparing for an Uneventful Practical Test
Get to Know the Examiner
Brief the Student About What to Expect
A Good First Impression
The Oral
Flying the Airplane
Post-flight Your Student's Checkride
Combating Checkride-Itis
Preparing CFIs for the Practical Test
Getting Them Back for the Next Rating
First and Foremost--Keep Those Former Students Flying!
Continue to Be a Resource, Long After Your Student has Moved On
Invite Former Students Along on Interesting Flights
Connect Your Former Students So They'll Fly Together
Keep in Touch with Your Former Students--They'll Call You for Lessons
Offer Courses on Topics of Special Interest
Organize Pleasure Flying Trips
Train Students So Their Passengers Will Enjoy Flying
Avoid Telling War Stories
That Critical First Flight of a Newly Certificated Pilot
Explain What to Expect in Advance
Where to Fly on the First Flight
Don't Make the First Flight Too Ambitious
The Business of Flight Instructing
Charging For Your Services
Keep Your Receipts
Comply With the Regulations
Aviation Safety Reporting System
Carry Adequate Insurance
The Flight School--Framework for Success
Laying the Groundwork
First Impressions
Customers Must Feel Welcome at Your Facility
Condition of Your Aircraft
Opportunity Starts With a Phone Call
Customer Service: The Heart of Our Business
Your CFIs as a Sales Force
Enhancing Business Visibility Through Your Instructors
Community Involvement
Wonderful Business Cards: You've Got to Have Them
Team Selling: Set 'em Up and Knock 'em Down
Your Flight Training Customers as a Sales Force
Student Retention: Perhaps Our Biggest Business Opportunity
Why Students Quit
Use Proactive Management to Retain Current Customers
Something's Missing From Your Training Syllabus!
Ongoing CFI Training Program
Make That Weekly CFI Meeting a "Don't Miss It!" Event
Stage Checks are Mandatory
Every Flight School Needs a Ground School Policy
One Flight School's Innovative Instruction Rules
Keep Those Customers Flying
Host Social Events
Make Rental Planes Available
Retain Customers Through Fun and Adventure
Business and Professional Opportunities: Your Future as an Instructor
Flight Training Business Opportunities
Women and Minorities
Young Pilot "Wannabes"
Quick Completion Training Programs
New Opportunities: Pilot Training Careers
Airline Training Departments
Flight Training Managers
Simulator and Pilot Proficiency Companies
International Opportunities
Legacy of an Instructor: the Privilege and the Glory

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