Communication Skills for Conservation Professionals

Name: Communication Skills for Conservation Professionals
Price: 7.19 USD
Availability: InStock
ISBN: 9781559635097

ISBN-10: 1559635096

ISBN-13: 9781559635097

Edition: 2nd 1999

Authors: Susan Kay Jacobson, Susan K. Jacobson

List price: $51.00

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Description:

Community and public support are essential to the success of conservation and resource management programs. Often, the level of support received depends on whether or not the goals and importance of the program have been clearly explained to the public, the press, or policymakers. Without good communication, even the best programs are liable to fail.Communication Skills for Conservation Professionals provides in-depth guidance on achieving conservation goals through better communications. It introduces communication approaches -- marketing and mass media, citizen participation, public information, environmental interpretation, and conservation education activities -- and offers scores of…

Book details

List price: $51.00
Edition: 2nd
Copyright year: 1999
Publisher: Island Press
Publication date: 6/1/1999
Binding: Paperback
Pages: 367
Size: 6.00" wide x 9.00" long x 0.60" tall
Weight: 1.122
Language: English

SUSAN K. JACOBSON directs the program for studies in tropical conservation and is an associate professor in wildlife ecology and conservation at the University of Florida.



Acknowledgments


Introduction



Communications for Conservation



Research for Conservation Communications



Designing a Public Communications Campaign



Using Mass Media



Methods and Materials for Interpreting the Environment



Conservation through Education



Evaluating and Monitoring Program Success



Case Study of Public Communications for the Gray Wolf Reintroduction to Yellowstone National Park


Notes


Index