Sam H. Ham, PhD, is director of the Center for International Training and Outreach and professor of communication psychology in the University of Idaho's Department of Conservation Social Sciences. Ham is the author of nearly four hundred other publications, and he is the recipient of the National Association for Interpretation Fellow Award and the University of Idaho's Excellence in Outreach Award and Excellence in Teaching Award. In 2007 he was honored by Clemson University with the William C. Everhart Award for his lifetime contributions to environmental and heritage interpretation around the world.