Lee is credited by many to be the founding father of online PR. He started out with Way to Blue, a company which now has a team of over 40 and offices in London, Madrid, Paris, Rome and Berlin. As well as Queer Fish in God's Waiting Room, he also had an Oasis biography published in 1996. He plans to have at least one book published per decade and is currently working on a second novel. He lives in Stoke Newington with his wife, Claire, and two young children.