Social IMC Social Strategies with Bottom-Line ROI

ISBN-10: 1495203662
ISBN-13: 9781495203664
Edition: N/A
Authors: Randy Hlavac
List price: $19.95
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Description: There are many books out there on the theories behind the use of social media and mobile applications in marketing-but this is not one of them. Social IMC does not present broad theories; it provides strategies based on proven business models that  More...

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Book details

List price: $19.95
Publisher: CreateSpace Independent Publishing Platform
Publication date: 4/22/2014
Binding: Paperback
Pages: 154
Size: 6.00" wide x 9.00" long x 0.35" tall
Weight: 0.638
Language: English

There are many books out there on the theories behind the use of social media and mobile applications in marketing-but this is not one of them. Social IMC does not present broad theories; it provides strategies based on proven business models that have produced real-world results.Each strategy has been taught, tested, and developed by the author himself, and all are thoroughly explained in an easy-to-follow format that includes references to exemplary businesses from around the world. By the time you are done reading this book, you will be able to identify which strategy is best to use for each of your company's high-value markets, and you will know what steps you need to take to successfully design, develop, deploy-and maintain-your own business's social and mobile approach.A veritable "how-to" guide for using social and mobile technologies to propel business profit and growth, Social IMC is sure to appeal to business executives and entrepreneurs worldwide, as well as to other types of organizational leaders. The strategies discussed in the text have been proven effective in a wide variety of models, including both for-profit and not-for-profit organizations and companies targeting businesses or consumers on international, national, local, and hyper-local scales.

Randy Hlavac is a renowned social and integrated marketing thought leader and pioneer whose work has been highlighted by The Wall Street Journal. He teaches graduate and undergraduate courses on social and mobile marketing at Northwestern University and is the founder of Marketing Synergy, a consultancy dedicated to helping companies design, develop, deploy, and justify social and mobile marketing strategies.As a Lecturer professor, Hlavac has also made immense contributions to Northwestern's teaching and learning technologies. He is currently helping prototype distance learning at the university, and is participating in a MOOC (Massive Open Online Course) on Content Strategy for Professionals.Hlavac is a member of the board of the Chicago Association of Direct Marketing and of IBM's faculty program. He is a frequent speaker on social, web, and database marketing at conferences across the globe. He also blogs on social marketing and social strategies and has authored an authoritative text on the topics, Social IMC.

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