Mass Communication Living in a Media World

ISBN-10: 1483344754

ISBN-13: 9781483344751

Edition: 5th 2016

Authors: Ralph E. Hanson

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Description:

Skills to Succeed in Today's Media World  Designed to give students the media literacy principles and critical thinking skills they need to become a self-aware media consumer, Mass Communication: Living in the Media World provides comprehensive yet compact coverage of all aspects of mass media, along with incisive analysis and fun, conversational writing. In every chapter, students will explore the latest developments and recent events that are changing the face of media today. The newly revised Fifth Edition introduces a new "Media Transformations" box feature that highlights dynamic changes to how we produce and consume media. Each "Media Transformations" box includes a new infographic that helps illustrate key issues and promotes data and meds literacy.
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Book details

List price: $105.00
Edition: 5th
Copyright year: 2016
Publisher: SAGE Publications, Incorporated
Publication date: 1/22/2015
Binding: Paperback
Pages: 480
Size: 8.00" wide x 10.00" long x 0.75" tall
Weight: 2.288
Language: English

Ralph E. Hanson is the chair of the Department of Communication at the University of Nebraska at Kearney. Previously, he was on the faculty of the P.I. Reed School of Journalism at West Virginia University where he taught for fifteen years. For more than fifteen years he has taught media literacy and introduction to mass communication. He was a founding developer of West Virginia University's online extended learning program He has also taught newswriting, blogging and commentary writing, community journalism, and diffusion of innovations. Ralph has a bachelor's degree in journalism and anthropology from Iowa State University, a master's degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. When Ralph is not out on his motorcycle, he is blogging on mass communication issues at http://RalphEHanson.com and tweeting at @ralphehanson.

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