Marketing Analytics Strategic Models and Metrics

Name: Marketing Analytics Strategic Models and Metrics
Price: 5.42 USD
Availability: InStock
ISBN: 9781481900300

ISBN-10: 1481900307

ISBN-13: 9781481900300

Edition: 2013

Authors: Stephan Sorger

List price: $49.95

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Description:

Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.The book contains a wealth of information on marketing analytics:Almost 500 pages of text, covering a wide variety of decision models and metricsNearly 400 figures, including diagrams, tables, and chartsStep-by-step instructions on market segmentation, conjoint analysis, and other techniquesCurrent examples demonstrating how organizations are applying models and metricsThe list of chapters below…

Book details

List price: $49.95
Copyright year: 2013
Publisher: CreateSpace Independent Publishing Platform
Publication date: 1/31/2013
Binding: Paperback
Pages: 498
Size: 7.50" wide x 9.50" long x 1.25" tall
Weight: 2.310
Language: English