Marketing Analytics Strategic Models and Metrics

ISBN-10: 1481900307
ISBN-13: 9781481900300
Edition: 2013
Authors: Stephan Sorger
List price: $49.95 Buy it from $38.47
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to  More...

Used Starting from $38.47
New Starting from $44.86
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $49.95
Copyright year: 2013
Publisher: CreateSpace Independent Publishing Platform
Publication date: 1/31/2013
Binding: Paperback
Pages: 498
Size: 7.50" wide x 9.50" long x 1.25" tall
Weight: 2.420
Language: English

Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.The book contains a wealth of information on marketing analytics:Almost 500 pages of text, covering a wide variety of decision models and metricsNearly 400 figures, including diagrams, tables, and chartsStep-by-step instructions on market segmentation, conjoint analysis, and other techniquesCurrent examples demonstrating how organizations are applying models and metricsThe list of chapters below includes a sample of the topics: Chapter 1. Introduction - Introduction to marketing analyticsChapter 2. Market Insight - Market sizing and trend analysisChapter 3. Market Segmentation - Segment identification, analysis, and strategyChapter 4. Competitive Analysis - Competitor identification, analysis, and strategyChapter 5. Business Strategy - Analytics-based strategy selectionChapter 6. Business Operations - Forecasting, predictive analytics, and data miningChapter 7. Product and Service Analytics - Conjoint analysis and product/service metricsChapter 8. Price Analytics - Pricing techniques and assessmentChapter 9. Distribution Analytics - Analytics-based channel evaluation and selectionChapter 10. Promotion Analytics - Promotion budget estimation and allocationChapter 11. Sales Analytics - Metrics for sales, profitability, and supportChapter 12. Analytics in Action - Pivot tables and data-driven presentations

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×