Event Marketing Handbook: Beyond Logistics and Planning

Name: Event Marketing Handbook: Beyond Logistics and Planning
Availability: InStock
ISBN: 9781477468180

ISBN-10: 1477468188

ISBN-13: 9781477468180

Edition: N/A

Authors: Allison Saget

List price: $12.99

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Description:

Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event-from webinars, tradeshows, product launches, and golf hospitality functions, to user groups and customer conferences. In The Event Marketing Handbook, industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. She believes that event marketing is a strategic, dynamic discipline linked to a firm's business objectives and sales goals. The key, according to Saget, is a great BLT-Brand Recognition, Lead generation, and Thought Leadership. In this A-to-Z guide, Saget shows professionals how to drive…

Book details

List price: $12.99
Publisher: CreateSpace Independent Publishing Platform
Publication date: 8/11/2012
Binding: Paperback
Pages: 320
Size: 8.00" wide x 10.00" long x 0.73" tall
Weight: 1.804
Language: English

Allison Sagetis president of her own event marketing consulting firm that helps clients reach their key business objectives through events.nbsp;nbsp; In her 20-year marketing career, she has created, designed, and managed well over 1,000 events, and worked in advertising, television and direct marketing.nbsp; Her clients have included Harcourt Achieve, Oracle, SAP, Tektronix, and Cardinal Business Media.