W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades at Indiana University, Florida State University, UCLA, Stanford University, and Western Michigan University. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of well over a hundred scholarly articles and over two dozen books, including: Media Literacy (now in its 8th edition), Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A… Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).nbsp;