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Introduction | |
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Considering a Career in Media/Communications | |
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What Are the Trends and Career Opportunities in Media Communications? | |
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Trends in Media/Communications | |
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Opportunities in Media/Communications | |
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What Are Employers Looking For? | |
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Where Do Recruiters Find Qualified Candidates? | |
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Where the Jobs Are | |
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Six Common Media Job Types | |
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Eight Common Media Business Areas | |
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Advertising | |
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Institutional Communications and Training (Corporate, Government, Nonprofits) | |
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Magazine Publishing | |
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New Media/Web-Based Media/Multimedia | |
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Radio Industry | |
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Television Industry | |
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Video Games | |
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Video Production Company | |
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Preparing for a Career in Media | |
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Start Career Planning Early | |
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Keep a Notebook or Journal | |
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Be a Critical Consumer | |
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Start a Professional Contact List | |
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Be a History Buff | |
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Learn as Much as You Can about Computers and Software | |
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Become a Research and Job Search Expert | |
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Learn to Speak and Write a Foreign Language | |
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Take a Business Course | |
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Write Your Ideal R�sum� | |
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Write a Real Resume and Cover Letter, and Have Both Ready at All Times | |
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Keep a Portfolio | |
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Create a Personal Web Page | |
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Clean Up Your Online Life | |
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Getting Started in Your Search | |
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Learn the Terminology | |
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Team Projects Yield Team Players | |
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Promote Yourself without Being Obnoxious | |
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Join a Professional Organization | |
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Volunteer | |
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Conduct a Personality Assessment and Develop Your Skill Set | |
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Attend Career Workshops and Fairs | |
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Surf the Net (and Bookstores) for Inspiration | |
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Seek an Internship … or Two or Three | |
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Get a Part-Time Job in Your Field | |
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Get Over Your Fear of the Cold Call | |
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Set Up Informational Interviews | |
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Use Class Assignments as Opportunities to Meet Leaders in Your Field | |
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Learn about the Company before You Ask for the Job | |
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Succeeding Once You're in (Your Internship or First Job) | |
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Read What the Pros Read | |
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Learn about Company Budgets | |
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Small Tasks Can Equal Big Rewards | |
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Develop a Positive Attitude and Passion | |
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Be Trustworthy | |
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Don't Burn Your Bridges | |
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Become Aware of Corporate Culture | |
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Develop Mentors | |
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Learn to Network | |
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Be Indispensable | |
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Seize Your Entrepreneurial Spirit | |
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Apply for Grants Available to Students | |
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Take an Independent Study | |
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Use the Web to Experiment with a New Business Idea | |
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Start Your Own Business | |
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Cover Letters, R�sum�s, and Thank-You Notes | |
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Tips for Writing Cover Letters, R�sum�s, and Thank-You Notes | |
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Cover Letters | |
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R�sum�s | |
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Thank-You Notes | |
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Sample R�sum�s | |
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Public Relations | |
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Corporate Communications | |
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Video Animator | |
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Radio | |
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Television Producer | |
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Social Media Producer | |
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Teaching | |
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Journalism | |
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Sample Cover Letters | |
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Sample Thank-You Notes | |
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Conclusion | |
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Additional Resources | |
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Index | |