Writer's Reference for Multimodal Projects

ISBN-10: 1457617781
ISBN-13: 9781457617782
Edition: 7th
List price: $74.99 Buy it from $0.69 Rent it from $14.36
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Description: This version of the best selling college handbook will help students who are assigned to compose or look critically at multimodal texts such as Web sites, video essays, public service announcements, ads, collages, slideshow presentations, and more.  More...

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Book details

List price: $74.99
Edition: 7th
Publisher: Bedford/Saint Martin's
Publication date: 7/23/2012
Binding: Comb Bound 
Pages: 704
Size: 6.50" wide x 8.75" long x 1.50" tall
Weight: 2.002
Language: English

This version of the best selling college handbook will help students who are assigned to compose or look critically at multimodal texts such as Web sites, video essays, public service announcements, ads, collages, slideshow presentations, and more. This version includes plenty of models that instruct and activities that foster practice. What's more, it pays close attention to the project management, copyright, and delivery issues associated with multimodal work.Understanding and Composing Multimodal Projectsis also available in a packageable, stand-alone booklet (ISBN: 978-1-4576-1779-9). Contact your sales representative orsales_support@bfwpub.comfor a copy.

Introduction
What does it mean to "read" a "text"?
What is multimodal composing?
Composing hasn't changed
Composing has changed
Composing in college
Composing beyond college
What this book offers
A toolkit for analyzing and composing multimodal texts
Analyzing written words
Genre: In what kind of document do the written words appear?
Features: What do the words look like?
Purpose and audience: What is the purpose of the written words? Who is the intended reader?
Meaning: What effect do the words have on the reader?
Analyzing sound
Genre: What kind of sound is it?
Features: Examine the pitch, pace, and volume of the sound
Purpose and audience: What is sound being used for? Who is the intended listener?
Meaning: What effect does sound have on the listener?
Analyzing static images
Genre: What kind of image is it?
Features: Examine the context, perspective, and elements of the image
Purpose and audience: What is the image meant to convey? Who is the intended viewer?
Meaning: What effect does the image have on the viewer?
Analyzing moving images
Genre: What kind of moving image is it?
Features: Perspective, composition, and editing
Purpose and audience: What are the moving images being used for? Who is the intended viewer?
Meaning: What effect do the moving images have on the viewer?
Analyzing multimodal texts
Genre: What kind of multimodal text is it?
Features: Which modes are represented? How do they work on their own and with each other?
Purpose and audience: What is the composition doing? Whom is it intended to reach?
Meaning: What effect does the multimodal composition have on the viewer?
Starting your own multimodal project
Getting direction from the assignment
Considering the So what? question
Thinking about time and resources available to you
Considering Your Purpose and Audience
Prewriting with your purpose in mind
Identifying your audience's needs and perspectives
Connecting with your audience
Planning Your Project
Understanding your own composing process
Collaborating effectively with others
Settling on a main idea
Planning support for your main idea.
Choosing a genre; deciding on a delivery method
Managing Your Project
Save all of your files in one place
Keep track of all your files
Use clear, descriptive names when you save files
Keep track of versions when sharing files with others
Outlining and Drafting Your Project
Choosing the right organizing tool for your multimodal project
Drafting to support your main idea
Emphasizing Important Information
Determining what needs emphasis
Choosing a strategy for creating emphasis
Revising and Editing Your Multimodal Project
Seeking and using feedback
Revising and remixing a multimodal composition
Editing a multimodal composition
Integrating and Documenting Sources
Understanding why documenting sources is important
Knowing when a citation is needed
Determining how to integrate sources in a multimodal composition
Figuring out how to document sources in a multimodal composition
Presenting or Publishing Your Project
Knowing your options for presenting and publishing multimodal works
Considering the pros and cons of the spaces available for presenting and publishing multimodal work
Making your project accessible and usable
Index

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