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Media Essentials A Brief Introduction

ISBN-10: 1457601087
ISBN-13: 9781457601088
Edition: 2nd 2013
List price: $88.99 Buy it from $14.00 Rent it from $37.12
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Description: Media Essentialsfocuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential  More...

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Book details

List price: $88.99
Edition: 2nd
Copyright year: 2013
Publisher: Bedford/Saint Martin's
Publication date: 11/19/2012
Binding: Paperback
Pages: 528
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.694
Language: English

Media Essentialsfocuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential information on media industries and major concepts, incorporate their accessible critical approach, and give students all the study tools they need to succeed in the course and be savvy media consumers. For the second edition ofMedia Essentials, the authors have added and enriched coverage of media topics instructors asked for, including videogames, convergence, media literacy, streaming music, online journalism, and more. This all comes together in a brief, attractive format — for a very attractive price, about 50% less than competing texts.

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