Media Planning and Buying in the 21st Century

ISBN-10: 1456505300
ISBN-13: 9781456505301
Edition: 2011
Authors: Ronald Geskey
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Book details

List price: $79.95
Copyright year: 2011
Publisher: CreateSpace Independent Publishing Platform
Publication date: 3/24/2011
Binding: Paperback
Pages: 552
Size: 6.00" wide x 8.75" long x 1.50" tall
Weight: 1.914
Language: English

The author, Ron Geskey, has over 30 of experience with major advertising agencies and universities. He has both taught and made his living at media planning and buying for Fortune 50 clients. Ron's professional career began at Leo Burnett in Chicago where he worked in media and in account management on accounts like Keebler Cookies & Crackers, Green Giant, H.J. Heinz, Kentucky Fried Chicken, Allstate Insurance, Union Oil, Glad Bags and others. At D'Arcy, Ron worked with 13 divisions of the 3M Company as well as retail and banking businesses. Ron moved to Detroit in the 1980s to assume a senior management role on the Chevrolet account, both in media and account management.Ron has a masters in communication from Southern Illinois University, doctoral work at Texas Tech, and management development programs at Wharton School of Business, Northwestern University, and Michigan State University. Ron has also written several books, including the annual Thumbnail Media Planner, David vs. Goliath: Guerrilla Media Buying for Small Business: a New Way to Win, Free Marketing in Social Media, and others.

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