Creating Blockbusters! How to Generate and Market Hit Entertainment for TV, Movies, Video Games, and Books

ISBN-10: 1455615293

ISBN-13: 9781455615292

Edition: 2012

Authors: Gene Del Vecchio
List price: $26.95 Buy it from $14.53
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Description: This must-have manual for anyone in the entertainment industry offers a practical, 11-step program for creating and packaging compelling entertainment, then maxmizing its full business value. Author Gene Del Vecchio, former vice president at Ogilvy and Mather, goes well beyond the principles of writing a sellable novel or screenplay. He shows how to create a true multi-category business franchise by employing an audience-centric approach that addresses the needs of end consumers. Drawing upon original consumer research commissioned exclusively for this book and incorporating rock-solid data from experts throughout the industry, Del Vecchio provides concrete tools to help generate original, captivating story ideas that embody what he calls "marketable artistry" and lead the way to blockbuster success.

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Book details

List price: $26.95
Copyright year: 2012
Publisher: Pelican Publishing Company, Incorporated
Publication date: 3/8/2012
Binding: Hardcover
Pages: 256
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.144
Language: English

Author Gene Del Vecchio is the president of his own consulting firm in Valencia, California. He is the former senior partner, director of planning research in the Los Angeles office of Ogilvy Mather Worldwide, the world's sixth-largest agency network. While there, he developed products targeted toward children for companies including Baskin-Robbins, Disney, Good Humor-Breyers, Hershey, Kraft Foods, and Mattel.

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