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Health Communication Research Measures

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ISBN-10: 1453916822

ISBN-13: 9781453916827

Edition: 2016

Authors: Do kyun Kim, James W. Dearing

List price: $28.95
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Description:

This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social…    
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Book details

List price: $28.95
Copyright year: 2016
Publisher: Peter Lang AG International Academic Publishers
Publication date: 2/18/2016
Binding: E-Book 
Pages: 309
Language: English