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Designing and Managing a Research Project A Business Student's Guide

ISBN-10: 1452276560
ISBN-13: 9781452276564
Edition: 3rd 2015
List price: $66.00 Buy it from $59.42
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Description: This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the  More...

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Book details

List price: $66.00
Edition: 3rd
Copyright year: 2015
Publisher: SAGE Publications, Incorporated
Publication date: 5/7/2014
Binding: Paperback
Pages: 352
Size: 6.75" wide x 9.75" long x 0.75" tall
Weight: 1.606
Language: English

This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.

Michael Jay Polonsky (Ph.D) is an Alfred Deakin Professor and Chair in Marketing within the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a Ph.D from the Australian Catholic University, two master's degrees-- from Rutgers University and Temple University--as well as a BS from Towson State University. Michael's areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has published extensively across these areas authoring or co-authoring over 140 journal articles and presented more than 140 presentations at national and international conferences. �

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