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Survey Research Methods

ISBN-10: 1452259003
ISBN-13: 9781452259000
Edition: 5th 2014
Authors: Floyd J. Fowler
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Description: The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response  More...

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Book details

List price: $60.00
Edition: 5th
Copyright year: 2014
Publisher: SAGE Publications, Incorporated
Publication date: 9/18/2013
Binding: Paperback
Pages: 184
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.792
Language: English

The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. This book has been an ideal course companion for survey research and research methods courses at the undergraduate and graduate levels.

Floyd J. Fowler Jr. nbsp; is a graduate of Wesleyan University and nbsp; received a Ph.D. from the University of Michigan in 1966. He has been a Senior Research Fellow at the Center for Survey Research at UMASS Boston since 1971. He was Director of the Center for 14 years. Dr. Fowler is the author (or co-author) of four text books on survey methods, as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.

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