Presenting Data Effectively Communicating Your Findings for Maximum Impact

ISBN-10: 1452257361

ISBN-13: 9781452257365

Edition: 2014

List price: $50.00
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Book details

List price: $50.00
Copyright year: 2014
Publisher: SAGE Publications, Incorporated
Publication date: 10/4/2013
Binding: Paperback
Pages: 200
Size: 7.25" wide x 9.00" long x 0.50" tall
Weight: 0.990
Language: English

Stephanie Evergreen is a sought-after speaker, designer, and evaluator who brings a research-based approach to helping clients shine their work. She runs Evergreen Data, a data presentation consulting firm, and holds a PhD in interdisciplinary evaluation. Her dissertation focused on the extent of graphic design use in written research reports. Prior to starting her own consulting firm, Stephanie spent 5 years at the internationally-known Evaluation Center at Western Michigan University. Within the American Evaluation Association, Stephanie founded a topical interest group on data visualization and reporting and led the Potent Presentations Initiative, the largest known movement to improve the quality of conference presentations by a professional association. Stephanie is co-editor and co-author of an issue of New Directions in Evaluation on data visualization. She regularly blogs on data presentation at stephanieevergreen.com/blog. When Stephanie is not traveling to speak at a conference or teach people to present data effectively, she is in Kalamazoo, Michigan, with her husband, son, and two cats.

About the Author
Acknowledgments
The Justification for Presenting Data Effectively
Learning Objectives
What Does Effective Data Presentation Look Like?
Reports
Slideshows
Posters
Data Displays
What Makes Data Presentation Effective?
Pictorial Superiority Effect
Early Attention
Working Memory
Long-Term Memory
What Do I Need to Develop Effective Data Presentation?
A Disciplinary Positioning
The Software You Will Need
How Do I Navigate This Book?
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Checkout
Try This
Where Can I Go for More Information?
Graphics
Learning Objectives
Guiding Ideas
How Do I Use Images in Effective Ways?
Images Are Present
Images Are Emotional
Images Have Impactful Placement
Large and Bleeding
Matching Background
Facing Text
Images Quickly Communicate
Reference Icons
Judgmental Icons
Images Are Repeated
How Do I Efficiently Locate High-Quality Images?
Invest in Visual Thinking Before Browsing Sites
Shop Stock Photo Sites
Hire a Graphic Designer
Where Should Graphs Go?
How Do I Apply These Ideas to Graphs?
Two-Dimensional
Free of Extraneous Lines
Familiar to Viewers
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Check Out
Try This
Where Can I Go for More Information?
Type
Learning Objectives
Guiding Ideas
What Is Type?
How Do I Tell These Typefaces Apart?
Serif
Sans Serif
Slab Serif
What Works for Paper and What Works for Screen?
How Can I Protect Font Choices?
How Do Fonts Actually Communicate?
How Big Should I Make My Narrative Typeface?
How Large Should I Make My Heading Typeface?
How Should Lines Be Spaced?
How Does Typeface Help Organize Data Presentation?
Headings
Callouts
Sidebars
Quotes
Bullets
How Do I Apply These Ideas to Graphs?
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Check Out
Try This
Where Can I Go for More Information?
Color
Learning Objectives
Guiding Ideas
Why Is Color Important to Memory?
What Colors Should I Choose?
The Best Color Combinations for Reading
The Best Colors for Emphasis
Using a Color Picking Tool
Other Color Combination Sites
What Should I Watch Out For?
Too Much Color
Colorblind Readers
Reprinting in Black and White
How Do I Apply Emphasis Colors?
Decorating
Spotlighting
How Do I Apply These Ideas to Graphs?
Background Color
Color Discrimination in Legends
Single Emphasis Color on Data Points
Color-Coding Data Across Multiple Graphs
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Checkout
Try This
Where Can I Go for More Information?
Arrangement
Learning Objectives
Guiding Ideas
Where Do the Bits and Pieces Go?
Two Models for Arranging Presentation Pieces
Gutenberg Diagram Arrangement Model
Rule of Thirds Arrangement Model
Emphasis Techniques
Do I Need to Do Anything About Margins?
Line Length
How Should I Justify Text?
How Can I Align Using Typical Software?
Achieving Consistent Placement
Use the Size and Position Function
Use Groups
Grouping Graphics with Text
Grouping Graphics with Graphics
Grouping Text with Text
When Is It Okay to Break the Rules?
How Do I Apply These Ideas to Graphs?
Legend Placement
Label Placement
Title Placement
Bar Arrangement
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Check Out
Try This
Where Can I Go for More Information?
A Short Last Word on Presenting Data Effectively
Learning Objectives
Criticism: Trying to Look Slick
Benefit 1: Fits with How the Brain Operates
Benefit 2: Adds to Credibility and Competence
Criticism: Design Is Expensive
Benefit 3: There Are Multiple Ways to Save Time
Style Sheets
Save Themes
Key Points to Remember
How Can I Extend This?
Checkout
Try This
Where Can I Go for More Information?
Appendix
Research and Evaluation Report Layout Checklist
Index
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