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| About the Author | |
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| Acknowledgments | |
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| The Justification for Presenting Data Effectively | |
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| Learning Objectives | |
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| What Does Effective Data Presentation Look Like? | |
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| Reports | |
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| Slideshows | |
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| Posters | |
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| Data Displays | |
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| What Makes Data Presentation Effective? | |
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| Pictorial Superiority Effect | |
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| Early Attention | |
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| Working Memory | |
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| Long-Term Memory | |
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| What Do I Need to Develop Effective Data Presentation? | |
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| A Disciplinary Positioning | |
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| The Software You Will Need | |
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| How Do I Navigate This Book? | |
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| What Is the Bottom Line? | |
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| Key Points to Remember | |
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| How Can I Extend This? | |
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| Checkout | |
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| Try This | |
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| Where Can I Go for More Information? | |
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| Graphics | |
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| Learning Objectives | |
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| Guiding Ideas | |
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| How Do I Use Images in Effective Ways? | |
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| Images Are Present | |
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| Images Are Emotional | |
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| Images Have Impactful Placement | |
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| Large and Bleeding | |
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| Matching Background | |
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| Facing Text | |
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| Images Quickly Communicate | |
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| Reference Icons | |
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| Judgmental Icons | |
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| Images Are Repeated | |
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| How Do I Efficiently Locate High-Quality Images? | |
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| Invest in Visual Thinking Before Browsing Sites | |
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| Shop Stock Photo Sites | |
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| Hire a Graphic Designer | |
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| Where Should Graphs Go? | |
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| How Do I Apply These Ideas to Graphs? | |
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| Two-Dimensional | |
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| Free of Extraneous Lines | |
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| Familiar to Viewers | |
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| What Is the Bottom Line? | |
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| Key Points to Remember | |
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| How Can I Extend This? | |
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| Check Out | |
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| Try This | |
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| Where Can I Go for More Information? | |
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| Type | |
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| Learning Objectives | |
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| Guiding Ideas | |
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| What Is Type? | |
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| How Do I Tell These Typefaces Apart? | |
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| Serif | |
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| Sans Serif | |
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| Slab Serif | |
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| What Works for Paper and What Works for Screen? | |
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| How Can I Protect Font Choices? | |
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| How Do Fonts Actually Communicate? | |
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| How Big Should I Make My Narrative Typeface? | |
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| How Large Should I Make My Heading Typeface? | |
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| How Should Lines Be Spaced? | |
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| How Does Typeface Help Organize Data Presentation? | |
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| Headings | |
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| Callouts | |
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| Sidebars | |
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| Quotes | |
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| Bullets | |
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| How Do I Apply These Ideas to Graphs? | |
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| What Is the Bottom Line? | |
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| Key Points to Remember | |
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| How Can I Extend This? | |
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| Check Out | |
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| Try This | |
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| Where Can I Go for More Information? | |
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| Color | |
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| Learning Objectives | |
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| Guiding Ideas | |
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| Why Is Color Important to Memory? | |
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| What Colors Should I Choose? | |
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| The Best Color Combinations for Reading | |
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| The Best Colors for Emphasis | |
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| Using a Color Picking Tool | |
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| Other Color Combination Sites | |
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| What Should I Watch Out For? | |
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| Too Much Color | |
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| Colorblind Readers | |
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| Reprinting in Black and White | |
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| How Do I Apply Emphasis Colors? | |
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| Decorating | |
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| Spotlighting | |
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| How Do I Apply These Ideas to Graphs? | |
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| Background Color | |
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| Color Discrimination in Legends | |
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| Single Emphasis Color on Data Points | |
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| Color-Coding Data Across Multiple Graphs | |
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| What Is the Bottom Line? | |
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| Key Points to Remember | |
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| How Can I Extend This? | |
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| Checkout | |
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| Try This | |
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| Where Can I Go for More Information? | |
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| Arrangement | |
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| Learning Objectives | |
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| Guiding Ideas | |
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| Where Do the Bits and Pieces Go? | |
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| Two Models for Arranging Presentation Pieces | |
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| Gutenberg Diagram Arrangement Model | |
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| Rule of Thirds Arrangement Model | |
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| Emphasis Techniques | |
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| Do I Need to Do Anything About Margins? | |
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| Line Length | |
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| How Should I Justify Text? | |
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| How Can I Align Using Typical Software? | |
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| Achieving Consistent Placement | |
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| Use the Size and Position Function | |
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| Use Groups | |
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| Grouping Graphics with Text | |
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| Grouping Graphics with Graphics | |
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| Grouping Text with Text | |
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| When Is It Okay to Break the Rules? | |
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| How Do I Apply These Ideas to Graphs? | |
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| Legend Placement | |
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| Label Placement | |
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| Title Placement | |
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| Bar Arrangement | |
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| What Is the Bottom Line? | |
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| Key Points to Remember | |
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| How Can I Extend This? | |
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| Check Out | |
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| Try This | |
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| Where Can I Go for More Information? | |
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| A Short Last Word on Presenting Data Effectively | |
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| Learning Objectives | |
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| Criticism: Trying to Look Slick | |
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| Benefit 1: Fits with How the Brain Operates | |
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| Benefit 2: Adds to Credibility and Competence | |
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| Criticism: Design Is Expensive | |
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| Benefit 3: There Are Multiple Ways to Save Time | |
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| Style Sheets | |
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| Save Themes | |
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| Key Points to Remember | |
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| How Can I Extend This? | |
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| Checkout | |
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| Try This | |
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| Where Can I Go for More Information? | |
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| Appendix | |
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| Research and Evaluation Report Layout Checklist | |
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| Index | |