Strategic Management Theory and Practice

ISBN-10: 1452234981
ISBN-13: 9781452234984
Edition: 4th 2014
Authors: John A. Parnell
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Description: The book is designed to be the primary reader in the capstone strategic management course. It can be used in undergraduate or graduate courses, although the style fits the undergraduate market best. Its distinctive features include:· Positioned  More...

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Book details

List price: $144.00
Edition: 4th
Copyright year: 2014
Publisher: SAGE Publications, Incorporated
Publication date: 1/15/2013
Binding: Paperback
Pages: 664
Size: 8.25" wide x 10.75" long x 1.25" tall
Weight: 3.234
Language: English

The book is designed to be the primary reader in the capstone strategic management course. It can be used in undergraduate or graduate courses, although the style fits the undergraduate market best. Its distinctive features include:· Positioned between theory and practice· Text concepts are aligned with 25 case analysis steps; no separate section on how to analyze a case· Very readable; appropriate for undergraduate or graduate courses, although other readings, cases, simulations, etc. are typically required at the graduate level· Global orientation· Real time cases· Numerous current examples, largely drawn from the Wall Street Journal and Financial Times· 3e has already been updated considerably· Options for changes in an upcoming edition include cases (real time and/or traditional), providing ongoing updates or commentaries to adopters, and current issue debate boxes in the chapters

John A. Parnell (PhD, University of Memphis, EdD, Campbell University; MAEd, East Carolina University) is the William Henry Belk Distinguished Professor of Management at the University of North Carolina at Pembroke, where he was recipient of the 2005 Adolph Dial Award for Scholarly & Creative Activity.

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