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| Preface | |
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| An Introduction to McDonaldization | |
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| McDonald's as an American and a Global Icon | |
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| The Long Arm of McDonaldization | |
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| The Dimensions of McDonaldization | |
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| Efficiency | |
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| Calculability | |
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| Predictability | |
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| Control | |
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| A Critique of McDonaldization: The Irrationality of Rationality | |
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| Illustrating the Dimensions of McDonaldization: The Case of IKEA | |
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| The Advantages of McDonaldization | |
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| What Isn't McDonaldized? | |
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| Are In-N-Out Burger and Pret A Manger Antitheses of McDonaldization? | |
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| In-N-Out Burger | |
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| Pret A Manger | |
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| A Look Ahead | |
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| The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond | |
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| Bureaucratization: Making Life More Rational | |
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| Weber's Theory of Rationality | |
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| Irrationality and the "Iron Cage" | |
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| The Holocaust: Mass-Produced Death | |
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| Scientific Management: Finding the One Best Way | |
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| The Assembly Line: Turning Workers Into Robots | |
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| Levittown: Putting Up Houses-"Boom, Boom, Boom" | |
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| Shopping Centers: Mailing America | |
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| McDonald's: Creating the "Fast-Food Factory" | |
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| McDonaldization and Contemporary Social Changes | |
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| The Forces Driving McDonaldization: It Pays, We Value It, It Fits | |
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| Higher Profits and Lower Costs | |
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| McDonaldization for Its Own Sake | |
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| McDonaldization and the Changing Society | |
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| Other Major Social Changes: McDonaldization in the Era of the "Posts" | |
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| Postindustrialism and McDonaldization: "Complexification" and "Simplification" | |
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| Fordism and Post-Fordism: Or Is It McDonaldism? | |
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| Postmodernity: A Threat to McDonaldization? | |
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| The Future: Are There Any Limits to the Expansion of McDonaldization? | |
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| Efficiency and Calculability | |
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| Efficiency: Drive-Throughs and Finger Foods | |
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| Streamlining the Process | |
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| The Fast-Food Industry: Speeding the Way From Secretion to Excretion | |
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| Home Cooking (and Related Phenomena): "I Don't Have Time to Cook" | |
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| Shopping: Creating Ever-More Efficient Selling Machines | |
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| Higher Education: Just Fill in the Box | |
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| Health Care: Docs-in-a-Box | |
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| Entertainment: Moving People (and Trash) Efficiently | |
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| Online and Smartphone Dating: Show Your Interest With Just a "Wink" | |
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| Other Settings: Ten Steps to Spiritual Maturity | |
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| Simplifying the Product | |
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| Putting Customers to Work | |
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| Calculability: Big Macs and Little Chips | |
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| Emphasizing Quantity Rather Than Quality of Products | |
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| The Fast-Food Industry: Of "Big Bites" and "Super Big Gulps" | |
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| Higher Education: Grades, Scores, Ratings, and Rankings | |
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| Health Care: Patients as Dollar Signs | |
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| Sports: Nadia Comaneci Scored Exactly 79.275 Points | |
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| Politics: There Were No Sound Bites in the Lincoln-Douglas Debate | |
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| Reducing Production and Service to Numbers | |
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| The Fast-Food Industry: Hustle, and a Precooked Hamburger Measures Exactly 3.875 Inches | |
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| The Workplace: A Penny the Size of a Cartwheel | |
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| Predictability and Control | |
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| Predictability: It Never Rains on Those Little Houses on the Hillside | |
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| Creating Predictable Settings | |
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| Motel Chains: "Magic Fingers" but No Norman Bates | |
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| The Fast-Food Industry: Thank God for Those Golden Arches | |
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| Other Settings: E.T. Can't Find His Home | |
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| Scripting Interaction With Customers | |
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| The Fast-Food Industry: "Howdy, Pardner" and "Happy Trails" | |
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| Other Settings: Even the Jokes Are Scripted | |
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| Making Employee Behavior Predictable | |
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| The Fast-Food Industry: Even Hamburger University's Professors Behave Predictably | |
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| Other Settings: That Disney Look | |
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| Creating Predictable Products and Processes | |
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| The Fast-Food Industry: Even the Pickles Are Standardized | |
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| Entertainment: Welcome to McMovieworld | |
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| Sports: There's Even a McStables | |
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| Minimizing Danger and Unpleasantness | |
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| Control: Human and Nonhuman Robots | |
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| Controlling Employees | |
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| The Fast-Food Industry: From Human to Mechanical Robots | |
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| Education: McChild Care Centers | |
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| Health Care: Who's Deciding Our Fate? | |
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| The Workplace: Do as I Say, Not as I Do | |
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| Controlling Customers | |
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| The Fast-Food Industry: Get the Hell Out of There | |
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| Other Settings: It's Like Boot Camp | |
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| Controlling the Process and the Product | |
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| Food Production, Cooking, and Vending: It Cooks Itself | |
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| The Ultimate Examples of Control: Birth and Death? | |
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| Controlling Conception: Even Granny Can Conceive | |
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| Controlling Pregnancy: Choosing the Ideal Baby | |
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| Controlling Childbirth: Birth as Pathology | |
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| Controlling the Process of Dying: Designer Deaths | |
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| The Irrationality of Rationality: Traffic Jams on Those "Happy Trails" | |
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| Inefficiency: Long Lines at the Checkout | |
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| High Cost: Better Off at Home | |
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| False Friendliness: "Hi, George" | |
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| Disenchantment: Where's the Magic? | |
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| Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal | |
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| Homogenization: It's No Different in Paris | |
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| Dehumanization: Getting Hosed at "Trough and Brew" | |
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| Family: The Kitchen as Filling Station | |
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| Higher Education: McLectures and McColleges | |
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| Health Care: You're Just a Number | |
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| Dehumanized Death | |
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| Dealing With McDonaldization: A Practical Guide | |
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| Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules | |
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| Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagna | |
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| McLibel Support Group: McDonald's Pyrrhic Victory | |
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| Slow Food: Creating a Place for Traditional, Regional, and High-Quality Food | |
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| Sprawl-Busters: A "Hit List" of McDonaldized Superstores | |
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| Local Protests: Not Wanting to Say "Bye-Bye to the Neighborhood" | |
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| Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds | |
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| Games, Knitting, and Nonrationalized Niches | |
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| A Range of Individual Actions: If All Else Fails, Save the Children | |
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| Freedom: If You Can't Cope, Can You Escape? | |
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| Some Concluding Thoughts | |
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| Globalization and the Possibility of the DeMcDonaldization of Society? | |
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| Globalization and McDonaldization | |
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| The Globalization of Nothing | |
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| Nothing and Something | |
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| Glocalization and Grobalization | |
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| The Grobalization of Nothing | |
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| The DeMcDonaldization of Society | |
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| Starbuckization | |
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| What Has Starbucks Added to, or Removed From, the McDonald's Model? | |
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| Should the Concept of "Starbuckization" Replace "McDonaldization"? | |
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| The Irrationality of Rationality at Starbucks | |
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| The Internet and DeMcDonaldization | |
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| eBayization | |
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| eBayizing McDonaldization? | |
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| Web 1.0 and 2.0* | |
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| Notes | |
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| Bibliography | |
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| Index | |
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| About the Author | |