McDonaldization of Society

ISBN-10: 1452226695
ISBN-13: 9781452226699
Edition: 7th 2013
Authors: George Ritzer
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Description: As one of the most eye-opening and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to todayÆs readers in a way that few other books have, linking theory to contemporary  More...

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Book details

List price: $48.00
Edition: 7th
Copyright year: 2013
Publisher: SAGE Publications, Incorporated
Publication date: 4/19/2012
Binding: Paperback
Pages: 312
Size: 6.25" wide x 9.75" long x 0.75" tall
Weight: 0.968
Language: English

As one of the most eye-opening and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to todayÆs readers in a way that few other books have, linking theory to contemporary pop-culture examples that resonate with 21st-century students. This Sixth Edition includes a new concluding Chapter 10 ôThe DeMcDonaldization Society?ö that examines recent phenomena like Web 2.0 and its relationship to the McDonaldization thesis. á

Preface
An Introduction to McDonaldization
McDonald's as an American and a Global Icon
The Long Arm of McDonaldization
The Dimensions of McDonaldization
Efficiency
Calculability
Predictability
Control
A Critique of McDonaldization: The Irrationality of Rationality
Illustrating the Dimensions of McDonaldization: The Case of IKEA
The Advantages of McDonaldization
What Isn't McDonaldized?
Are In-N-Out Burger and Pret A Manger Antitheses of McDonaldization?
In-N-Out Burger
Pret A Manger
A Look Ahead
The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond
Bureaucratization: Making Life More Rational
Weber's Theory of Rationality
Irrationality and the "Iron Cage"
The Holocaust: Mass-Produced Death
Scientific Management: Finding the One Best Way
The Assembly Line: Turning Workers Into Robots
Levittown: Putting Up Houses-"Boom, Boom, Boom"
Shopping Centers: Mailing America
McDonald's: Creating the "Fast-Food Factory"
McDonaldization and Contemporary Social Changes
The Forces Driving McDonaldization: It Pays, We Value It, It Fits
Higher Profits and Lower Costs
McDonaldization for Its Own Sake
McDonaldization and the Changing Society
Other Major Social Changes: McDonaldization in the Era of the "Posts"
Postindustrialism and McDonaldization: "Complexification" and "Simplification"
Fordism and Post-Fordism: Or Is It McDonaldism?
Postmodernity: A Threat to McDonaldization?
The Future: Are There Any Limits to the Expansion of McDonaldization?
Efficiency and Calculability
Efficiency: Drive-Throughs and Finger Foods
Streamlining the Process
The Fast-Food Industry: Speeding the Way From Secretion to Excretion
Home Cooking (and Related Phenomena): "I Don't Have Time to Cook"
Shopping: Creating Ever-More Efficient Selling Machines
Higher Education: Just Fill in the Box
Health Care: Docs-in-a-Box
Entertainment: Moving People (and Trash) Efficiently
Online and Smartphone Dating: Show Your Interest With Just a "Wink"
Other Settings: Ten Steps to Spiritual Maturity
Simplifying the Product
Putting Customers to Work
Calculability: Big Macs and Little Chips
Emphasizing Quantity Rather Than Quality of Products
The Fast-Food Industry: Of "Big Bites" and "Super Big Gulps"
Higher Education: Grades, Scores, Ratings, and Rankings
Health Care: Patients as Dollar Signs
Sports: Nadia Comaneci Scored Exactly 79.275 Points
Politics: There Were No Sound Bites in the Lincoln-Douglas Debate
Reducing Production and Service to Numbers
The Fast-Food Industry: Hustle, and a Precooked Hamburger Measures Exactly 3.875 Inches
The Workplace: A Penny the Size of a Cartwheel
Predictability and Control
Predictability: It Never Rains on Those Little Houses on the Hillside
Creating Predictable Settings
Motel Chains: "Magic Fingers" but No Norman Bates
The Fast-Food Industry: Thank God for Those Golden Arches
Other Settings: E.T. Can't Find His Home
Scripting Interaction With Customers
The Fast-Food Industry: "Howdy, Pardner" and "Happy Trails"
Other Settings: Even the Jokes Are Scripted
Making Employee Behavior Predictable
The Fast-Food Industry: Even Hamburger University's Professors Behave Predictably
Other Settings: That Disney Look
Creating Predictable Products and Processes
The Fast-Food Industry: Even the Pickles Are Standardized
Entertainment: Welcome to McMovieworld
Sports: There's Even a McStables
Minimizing Danger and Unpleasantness
Control: Human and Nonhuman Robots
Controlling Employees
The Fast-Food Industry: From Human to Mechanical Robots
Education: McChild Care Centers
Health Care: Who's Deciding Our Fate?
The Workplace: Do as I Say, Not as I Do
Controlling Customers
The Fast-Food Industry: Get the Hell Out of There
Other Settings: It's Like Boot Camp
Controlling the Process and the Product
Food Production, Cooking, and Vending: It Cooks Itself
The Ultimate Examples of Control: Birth and Death?
Controlling Conception: Even Granny Can Conceive
Controlling Pregnancy: Choosing the Ideal Baby
Controlling Childbirth: Birth as Pathology
Controlling the Process of Dying: Designer Deaths
The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"
Inefficiency: Long Lines at the Checkout
High Cost: Better Off at Home
False Friendliness: "Hi, George"
Disenchantment: Where's the Magic?
Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal
Homogenization: It's No Different in Paris
Dehumanization: Getting Hosed at "Trough and Brew"
Family: The Kitchen as Filling Station
Higher Education: McLectures and McColleges
Health Care: You're Just a Number
Dehumanized Death
Dealing With McDonaldization: A Practical Guide
Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules
Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagna
McLibel Support Group: McDonald's Pyrrhic Victory
Slow Food: Creating a Place for Traditional, Regional, and High-Quality Food
Sprawl-Busters: A "Hit List" of McDonaldized Superstores
Local Protests: Not Wanting to Say "Bye-Bye to the Neighborhood"
Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds
Games, Knitting, and Nonrationalized Niches
A Range of Individual Actions: If All Else Fails, Save the Children
Freedom: If You Can't Cope, Can You Escape?
Some Concluding Thoughts
Globalization and the Possibility of the DeMcDonaldization of Society?
Globalization and McDonaldization
The Globalization of Nothing
Nothing and Something
Glocalization and Grobalization
The Grobalization of Nothing
The DeMcDonaldization of Society
Starbuckization
What Has Starbucks Added to, or Removed From, the McDonald's Model?
Should the Concept of "Starbuckization" Replace "McDonaldization"?
The Irrationality of Rationality at Starbucks
The Internet and DeMcDonaldization
eBayization
eBayizing McDonaldization?
Web 1.0 and 2.0*
Notes
Bibliography
Index
About the Author

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