Applied Crisis Communication and Crisis Management Cases and Exercises

ISBN-10: 1452217807
ISBN-13: 9781452217802
Edition: 2014
List price: $75.00 Buy it from $49.43 Rent it from $22.32
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Description: This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key  More...

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Book details

List price: $75.00
Copyright year: 2014
Publisher: SAGE Publications, Incorporated
Publication date: 6/11/2013
Binding: Paperback
Pages: 256
Size: 7.00" wide x 10.00" long x 0.50" tall
Weight: 2.376

This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 16 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. Applied Crisis Communication and Crisis Management gives students the knowledge and skills to become successful crisis managers.

Dr. W. Timothy Coombs (PhD, Public Affairs and Issues Management, Purdue University) is a professor in the Nicholson School of Communication at the University of Central Florida. His crisis management books include the award-winning Ongoing Crisis Communication: Code Red in the Boardroom as well as The Handbook of Crisis Communication (with Sherry Holladay). His crisis communication research was awarded the 2002 Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America. Dr. Coombs has published more than 40 research articles, most focusing on crisis communication, as well as more than 30 book chapters on the subject. He has worked with consulting firms in the U.S. and Europe on ways to improve crisis communication efforts for their clients, and has been invited by governments and businesses around the world to present his ideas and insights into crisis communication.

A Short Introduction to the Case Study Method
Crisis Capsules
Pampers and Dry Max Chemical Burn Rumor
Hershey, Cocoa, and Child Slavery/Labor Abuse
Cadbury Salmonella Recall
Peanut Butter Paste Recall of 2009
Tetra Pak, Nestl�, and ITX
Nestl� and Greenpeace Disagree Over Palm Oil Sourcing
Carrefour, China, and the Olympic Torch Relay
Sparboe Farms and McDonald's Part Company Over Animal Cruelty
BP Texas City Explosion
Sigg and BPA
West Pharmaceutical Services' Dust Explosion
Jensen Farm, Listeria, and Cantaloupe
Chick-fil-A and the Dangers of Social Issues
The Bhopal Tragedy
Odwalla and E. Coli
ValuJet Flight 592 and the End of a Brand
Greenpeace Pressures H&M to Detox the Garment Industry
Index
About the Author

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