Campaigns on the Cutting Edge

ISBN-10: 1452202842

ISBN-13: 9781452202846

Edition: 2nd 2013 (Revised)

List price: $27.99 Buy it from $13.65
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meetups, blogs, and Internet polling. Newer tactics such as fundraising on the web and get out the vote drives with microtargeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, coordinate with their party organizations, and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.

Used Starting from $22.92
New Starting from $47.24
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Italian Grammar Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $27.99
Edition: 2nd
Copyright year: 2013
Publisher: CQ Press
Publication date: 5/29/2012
Binding: Paperback
Pages: 272
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 1.034
Language: English

Richard J. Semiatin is assistant professor of government at American University. He was selected by the Carnegie Foundation for the Advancement of Teaching to participate in their Political Engagement Project (PEP) from 2002 to 2005. Semiatin specializes in campaigns and elections and is the author of the book Campaigns in the 21st Century, as well as book chapters, articles, and six monographs.

Preface
Contributors
The New Political Campaign
Introduction - Campaigns on the Cutting Edge
Fundraising - Continuity and Change
Paid Media - In an Era of Rapid and Revolutionary Change
Social and New Media - An Evolving Future
Polling in the Twenty-First Century - Part Past, Part Future
Voter Mobilization - Into the Future
The Evolving Campaign - Adaptation by Political Institutions and Groups
Political Parties - Beyond Revitalization
Interest Groups and the Future of Campaigns
Campaign Press Coverage-Instantaneous
Campaign Finance Reform in the Post-Citizens United Era
Redistricting - The Shift Toward South and West Continues
Women and Campaigns - Growing Female Activism From the Grass Roots to the Top
Minority Candidates and the Changing Landscape of Campaigns in the Twenty-First Century
New Political Campaigns and Democracy
Index
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×