Campaigns on the Cutting Edge

Name: Campaigns on the Cutting Edge
Price: 5.69 USD
Availability: InStock
ISBN: 9781452202846

ISBN-10: 1452202842

ISBN-13: 9781452202846

Edition: 2nd 2013 (Revised)

Authors: Richard J. Semiatin

List price: $34.99

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Description:

The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meetups, blogs, and Internet polling. Newer tactics such as fundraising on the web and get out the vote drives with microtargeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, coordinate with their party…

Book details

List price: $34.99
Edition: 2nd
Copyright year: 2013
Publisher: CQ Press
Publication date: 5/29/2012
Binding: Paperback
Pages: 272
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.814
Language: English

Richard J. Semiatin is assistant professor of government at American University. He was selected by the Carnegie Foundation for the Advancement of Teaching to participate in their Political Engagement Project (PEP) from 2002 to 2005. Semiatin specializes in campaigns and elections and is the author of the book Campaigns in the 21st Century, as well as book chapters, articles, and six monographs.



Preface


Contributors



The New Political Campaign



Introduction - Campaigns on the Cutting Edge




Fundraising - Continuity and Change




Paid Media - In an Era of Rapid and Revolutionary Change




Social and New Media - An Evolving Future




Polling in the Twenty-First Century - Part Past, Part Future




Voter Mobilization - Into the Future




The Evolving Campaign - Adaptation by Political Institutions and Groups



Political Parties - Beyond Revitalization




Interest Groups and the Future of Campaigns




Campaign Press Coverage-Instantaneous




Campaign Finance Reform in the Post-Citizens United Era




Redistricting - The Shift Toward South and West Continues




Women and Campaigns - Growing Female Activism From the Grass Roots to the Top




Minority Candidates and the Changing Landscape of Campaigns in the Twenty-First Century




New Political Campaigns and Democracy



Index