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Homeward Bound Why Women Are Embracing the New Domesticity

ISBN-10: 145166544X
ISBN-13: 9781451665444
Edition: 2013
Authors: Emily Matchar
List price: $29.99 Buy it from $2.49
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Description: What happens to our society as a whole when smart, high-achieving young women are honing their traditional homemaking skills? Emily Matchar offers a smart investigation into this return to domesticity.There's no doubt about it: domesticity is  More...

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Book details

List price: $29.99
Copyright year: 2013
Publisher: Free Press
Publication date: 5/7/2013
Binding: Hardcover
Pages: 288
Size: 6.75" wide x 9.50" long x 1.25" tall
Weight: 0.990
Language: English

What happens to our society as a whole when smart, high-achieving young women are honing their traditional homemaking skills? Emily Matchar offers a smart investigation into this return to domesticity.There's no doubt about it: domesticity is enjoying a major comeback, with the explosion of “stitch n’ bitch” knitting circles; our sudden fascination with canning, cheese-making, and grinding our own flour; and a tidal wave of memoirs in the “I quit my corporate job and found fulfillment on a Vermont goat farm” vein. Why are women embracing the labor-intense domestic tasks that our mothers and grandmothers so eagerly shrugged off? Why has the image of the blissfully domestic, vintage-clad supermom become the media’s feminine ideal?InHousewife 2.0, Emily Matchar offers an investigation into how New Domesticity is fundamentally reshaping the role of women in society, and what the consequences might be. With research spanning from coast to coast, Matchar introduces us to a diverse cast of characters—Southern food bloggers, “radical homemakers” on the East Coast, Etsy entrepreneurs in Provo, members of urban knitting circles in Austin, and many more. She identifies the negative elements of these trends along with the positive, ultimately suggesting that this return to domesticity goes a step too far, to the detriment of both men and women alike.

Introduction
The Pull of Domesticity in an Era of Anxiety
From Angels in the House to Crunchy Domestic Goddesses: The History of "Women's Work"
June Cleaver 2.0: Bloggers and the Rise of Domestic Chic
Knit Your Own Job: Etsy and the New Handmade Culture
Cupcake Feminists, Hipster Jam Canners, and "Femivores The Rise of the DIY Food Culture
DIY Parenthood
The Emergence of the "Hipster Homemaker": How New Domesticity Appeals to a Generation of Mothers Unhappy with the Workplace
A Woman's (and a Man's) Place Is in the Home After All: The Rise of Homesteading
Strange Bedfellows: How New Domesticity Brings Together liberals and Conservatives, Atheists and Evangelicals, Mormon Moms and Radical Queers, the Rural Poor and the Urban Rich
Take-Home Points for the Homeward Bound: Lessons of New Domesticity
Acknowledgments
Notes
Index

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