Inside the Box A Proven System of Creativity for Breakthrough Results

Name: Inside the Box A Proven System of Creativity for Breakthrough Results
Price: 3.44 USD
Availability: InStock
ISBN: 9781451659290

ISBN-10: 1451659296

ISBN-13: 9781451659290

Edition: 2014

Authors: Drew Boyd, Jacob Goldenberg

List price: $24.99

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Description:

“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive).The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the…

Book details

List price: $24.99
Copyright year: 2014
Publisher: Simon & Schuster, Incorporated
Publication date: 6/10/2014
Binding: Paperback
Pages: 272
Size: 5.50" wide x 8.37" long x 0.70" tall
Weight: 0.550
Language: English

Jacob Goldenberg is a marketing professor at the Hebrew University of Jerusalem. He studies creativity, new product development, innovation, market dynamics, and the effects of social networks. He lives in Jerusalem, Israel.