Beyond the Scoreboard An Insider's Guide to the Business of Sport

ISBN-10: 145041303X
ISBN-13: 9781450413039
Edition: 2011
List price: $19.95 Buy it from $3.00
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Description: Go behind the scenes with your insider's access to the high-pressure, high-stakes business of professional sport. In Beyond the Scoreboard, Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC and  More...

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Book details

List price: $19.95
Copyright year: 2011
Publisher: Human Kinetics Publishers
Publication date: 7/29/2011
Binding: Paperback
Pages: 240
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.320
Language: English

Go behind the scenes with your insider's access to the high-pressure, high-stakes business of professional sport. In Beyond the Scoreboard, Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC and host of PBS Nightly Business Report's "Beyond the $coreboard," and Horrow Sports Ventures' vice president Karla Swatek take you to the boardrooms, negotiating tables, and executive suites of sport's most influential powerbrokers. Beyond the Scoreboardtackles sport's hot-button topics head on. You'll see how sponsors measure return on investment with sport organizations; how pro teams negotiate with governments to make a stadium deal; the effect of the sport facility building boom on teams' bottom lines; how sport agents try to maximize the value of their in-demand clients; and the effect on teams and fans of revolutionary changes in modern ticket selling. Whether you are one of the millions of people who play fantasy sports or you just want to know more about how your favorite teams determine their strategies, you'll learn how the experts make deals happen. And with engaging sidebars and exclusive interviews from the most powerful figures in sport, including Roger Goodell, David Stern, Brian France, and Gary Bettman, you'll gain expert analysis from people who have played leadership roles in some of the most intense negotiations and lucrative business deals in sport history. There's nobody better equipped to explain what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage than Rick Horrow, the Sports Professor. In Beyond the Scoreboard, Horrow and Swatek provide you with an all-access pass to the multibillion-dollar world of professional sport.

Foreword
Acknowledgments
Introduction: Looking at the World Through Rose Bowl-Colored Glassess
The Mega Master Super Series XLXL
Meet the Commishes
Remote-Controlling What You Seen on Sports TV
Not Far From the Madden-ing Crowd
Meet the Commishes
The Big Labinski
The Government Gets Into-and Out of-the Game
So You Wanna Own a Sports Team?
Meet the Commishes
One Union Under Center: Athletes, Agents, and Their Deals
Sports Sponsorship 101
Meet the Commishes
Ticket to the Future
Index
About the Authors

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