Beyond the Scoreboard An Insider's Guide to the Business of Sport

Name: Beyond the Scoreboard An Insider's Guide to the Business of Sport
Availability: InStock
ISBN: 9781450413039

ISBN-10: 145041303X

ISBN-13: 9781450413039

Edition: 2011

Authors: Rick Horrow, Karla Swatek, Paul Tagliabue

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Go behind the scenes with your insider's access to the high-pressure, high-stakes business of professional sport. In Beyond the Scoreboard, Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC and host of PBS Nightly Business Report's "Beyond the $coreboard," and Horrow Sports Ventures' vice president Karla Swatek take you to the boardrooms, negotiating tables, and executive suites of sport's most influential powerbrokers. Beyond the Scoreboardtackles sport's hot-button topics head on. You'll see how sponsors measure return on investment with sport organizations; how pro teams negotiate with governments to make a stadium deal; the effect of…

Book details

List price: $19.95
Copyright year: 2011
Publisher: Human Kinetics
Publication date: 7/29/2011
Binding: Paperback
Pages: 240
Size: 7.01" wide x 10.00" long x 0.59" tall
Weight: 1.100
Language: English



Foreword



Acknowledgments


Introduction: Looking at the World Through Rose Bowl-Colored Glassess



The Mega Master Super Series XLXL


Meet the Commishes




Remote-Controlling What You Seen on Sports TV



Not Far From the Madden-ing Crowd


Meet the Commishes




The Big Labinski



The Government Gets Into-and Out of-the Game



So You Wanna Own a Sports Team?


Meet the Commishes




One Union Under Center: Athletes, Agents, and Their Deals



Sports Sponsorship 101


Meet the Commishes




Ticket to the Future


Index


About the Authors